Performance and transparency are the biggest areas for improvement. We used Paved’s Ad Network for more than two years and invested a significant budget, but generated no measurable conversions or meaningful pipeline. I would like to see greater transparency around traffic quality, clearer expectations for campaign performance, and more proactive recommendations when campaigns consistently underperform. Better optimisation and actionable insights would help advertisers understand what is working, address issues earlier, and make more informed decisions about their budgets.