Overstory

All-in-one 1st party marketing measurment platform

63 followers

All-in-one 1st party marketing measurment platform

63 followers

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Data analysis tools

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Advertising tools

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Business intelligence software

Overstory is an all-in-one first party marketing measurment platform. By using Multi-Touch Attribution, Incrementality Modeling & Matched Market Testing, marketers can have the confidence to make changes to budgets that will drive actual business results.

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Launch tags:Analytics•Marketing•Marketing attribution

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Overstory

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Looking for a single source of truth for your business results and all of your ad channels? Overstory joins your site analytics, like Google Analyics 4 with all of your ad platform data like Facebook, LinkedIn, Instagram, Google Ads, etc. and all of your business results from sources like Shopify into one single interface. With dozens of integrations, Overstory can handle any type of data. If you need to understand what marketing channels, campaigns and tactics are actually improving your business, Overstory is the most robust solution available anywhere.

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1yr ago

@mike_remke Congrats on your incredible launch! Wishing you an amazing journey forward. What’s been the most valuable lesson learned during this process?

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1yr ago

Telebugs

Can you share a bit more about how the Multi-Touch Attribution and Incrementality Modeling work together? How quickly can users expect to see actionable insights after implementing Overstory? Congrats on the launch, Mike!

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1yr ago

Hi @mike_remke, Overstory sounds like a game-changer for marketers! 😄 Integrating site analytics with ad platforms into a single interface is so powerful. The Multi-Touch Attribution and Incrementality Modeling features are especially intriguing. Congrats on the launch and looking forward to seeing the impact this will have on marketing strategies! 🚀

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1yr ago

All the best for the launch @mike_remke

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1yr ago

Hello! I am Bella from OFFLIGHT. Congratulations on your product launch! We really like your product! Hopefully we can stay connected and support each other! Have a nice day :) Bella

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1yr ago

DepsHub

Congratulations on the launch! Is it possible to use some sort of automatic reporting about abnormal campaign behaviors or setting some threshold (e.g., for Cost Per Click)?

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1yr ago

Combining analytics and ad data into one platform is a major time-saver. Well done, Mike!

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1yr ago