Overstory

Looking for a single source of truth for your business results and all of your ad channels? Overstory joins your site analytics, like Google Analyics 4 with all of your ad platform data like Facebook, LinkedIn, Instagram, Google Ads, etc. and all of your business results from sources like Shopify into one single interface. With dozens of integrations, Overstory can handle any type of data. If you need to understand what marketing channels, campaigns and tactics are actually improving your business, Overstory is the most robust solution available anywhere.

Can you share a bit more about how the Multi-Touch Attribution and Incrementality Modeling work together? How quickly can users expect to see actionable insights after implementing Overstory? Congrats on the launch, Mike!

Hi @mike_remke, Overstory sounds like a game-changer for marketers! 😄 Integrating site analytics with ad platforms into a single interface is so powerful. The Multi-Touch Attribution and Incrementality Modeling features are especially intriguing. Congrats on the launch and looking forward to seeing the impact this will have on marketing strategies! 🚀

All the best for the launch @mike_remke

Hello! I am Bella from OFFLIGHT. Congratulations on your product launch! We really like your product! Hopefully we can stay connected and support each other! Have a nice day :) Bella

Congratulations on the launch! Is it possible to use some sort of automatic reporting about abnormal campaign behaviors or setting some threshold (e.g., for Cost Per Click)?

Combining analytics and ad data into one platform is a major time-saver. Well done, Mike!