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Optimizely acquires Experiment Engine to offer more collaboration tools for big companiesWhile Optimizely has bought other startups before, co-founder and CEO Dan Siroker said today is the first time it's acquiring a startup built on Optimizely's developer platform - namely, Experiment Engine. Experiment Engine describes itself as "the most comprehensive, easy-to-use conversion optimization platform," which might make it sound similar to Optimizely itself.
Optimizely launches new tools to help companies manage thousands of web experimentsOptimizely helps businesses test out different ways to make their websites or apps more effective - but, as Vice President of Product Management Claire Vo put it, how do you go from "five experiments per week to hundreds and thousands of experiments per week"?