Onward: How Starbucks Fought for Its Life

Howard Schultz recounts the story behind the comeback

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David Turner
David Turner@dturneresq · RSA Fellow
Just reading this now in Starbucks! How meta is that!!
David Turner
David Turner@dturneresq · RSA Fellow
The full version of this subtitle reads: How Starbucks fought for its life without losing its Soul.
Michael Sitver
Michael Sitver@msitver · I build things
I drink Starbucks 3-4 times a week, but I wouldn't recommend reading this book. It has some interesting bits, but it's all a bit self-indulging and doesn't actually delve that deeply into Starbuck's operations, or what made Starbucks a runaway success.