Omsom

@ejsnowdon hehe thank you! We had to pay homage to our Vietnamese roots -- and loved the idea of reclaiming a phrase that was typically used to chastise us as children.

@aaronoleary Thanks for hunting + sharing! Let me know if I can answer any q's :)

@aaronoleary @kim617 Hey Kim. I love the branding. I saw on your site that you're working with your sister! That sounds like a dream and also kinda wild at the same time. How did you make founding a co together work? (I'd love to work with my sis 🥰)

@aaronoleary @ejsnowdon Thank you! We worked super hard on the brand to reflect this proud + loud energy that often hasn't been afforded to Asian cuisines / products in mainstream grocery's "ethnic" aisle (blergh). We always joke that the company has been long in the making, since the early 90s lol. I've always wanted to start a company with Vanessa - just had to wait for her to leave her corporate gig and jump on the chance to build together! In terms of how we make it work - thankfully, we have super complementary skillsets. She's super analytical, data-driven, and strategic - whereas I'm much more right brain and on the creative / storytelling side. There are definitely some tough days where the sister dynamic comes roaring back, but at the heart of all of it is a deep trust+love in one another! 💕

@kim617 So good to see families getting along :)

@aaronoleary @kim617 Love to hear that. Thanks for sharing your journey. What a great thing to work together and compliment each others talents. I can feel that energy in the branding. Makes me want to dive in and cook! (And I'm a horrible cook sadly). Hoping for international expansions! (UK based). Good luck with the launch and beyond. Excited to see what happens for you both.

@katy_h Thank you! Let me know what you think :)

@hendrik_van_nievelt_garrido Aw, thank you! 💕

@pirgranoff Thank you thank you 🙏🏽