Omsom brings proud, loud Asian flavors into your pantry, sitting right between the tomato sauce and olive oil. We craft starters (shortcuts for specific Asian dishes). All the sauces, seasonings, + aromatics needed - just add your own protein and veggies!
@ejsnowdon hehe thank you! We had to pay homage to our Vietnamese roots -- and loved the idea of reclaiming a phrase that was typically used to chastise us as children.
Love this idea! My experience lies with traditional French and Italian cuisine but I am so so interested in authentic Asian cuisine, the sheer volume of flavor and passion has always blown me away. Cannot wait to try this!
@aaronoleary@kim617 Hey Kim. I love the branding.
I saw on your site that you're working with your sister! That sounds like a dream and also kinda wild at the same time. How did you make founding a co together work? (I'd love to work with my sis 🥰)
@aaronoleary@ejsnowdon Thank you! We worked super hard on the brand to reflect this proud + loud energy that often hasn't been afforded to Asian cuisines / products in mainstream grocery's "ethnic" aisle (blergh).
We always joke that the company has been long in the making, since the early 90s lol. I've always wanted to start a company with Vanessa - just had to wait for her to leave her corporate gig and jump on the chance to build together! In terms of how we make it work - thankfully, we have super complementary skillsets. She's super analytical, data-driven, and strategic - whereas I'm much more right brain and on the creative / storytelling side. There are definitely some tough days where the sister dynamic comes roaring back, but at the heart of all of it is a deep trust+love in one another! 💕
@aaronoleary@kim617 Love to hear that. Thanks for sharing your journey. What a great thing to work together and compliment each others talents.
I can feel that energy in the branding. Makes me want to dive in and cook! (And I'm a horrible cook sadly). Hoping for international expansions! (UK based). Good luck with the launch and beyond. Excited to see what happens for you both.
Report
Never seen anything like this! Love the concept. So excited to be able to cook authentic dishes the way they are meant to be experienced.
@kim617 I love the name! As a daughter to Vietnamese refugees also, I can't help but hear my mom's voice every time I'm on your website lol. I would love to have something like this right now to satisfy cravings! I'm living abroad while my parents are back in the states and missing Vietnamese food so much.
@_christine haha that's amazing, thanks for sharing that story. My parents always used to screech it at us when we were too rambunctious lol. Hope you can try Omsom soon!
Report
@kim617 Our parents also, and there were 6 of us. All really om som lol! I think it's really cool that you both turned that into a positive and named your company after it.
Report
cannot wait to try this, just ordered my trio packets today!!! High time these loud flavors were matched with branding equally as bold. Looking forward to having these replace every Kame, Panda, and Thai Kitchen jar in my pantry.
@thestartupjoe YES! Thank you for your words and so, so glad that our mission resonates with you.
Report
NOT VEGETARIAN. I bought the sampler kit because they had a section called "vegan" on their website wiith recipes. I began cooking a meal only to learn that the sauces all have fish in them! I had to throw out my meal and the box. I've been vegetarian for 40 years and have never been mislead by a company like this. Also, I posted a review on their website, and they will NOT show it. They only post the positive reviews which is dishonest!
Product Hunt
Omsom
Product Hunt
Omsom
Product Hunt
Omsom
Product Hunt
Omsom
Omsom
Omsom
Tolan