When we built OceanMind, we had a strong conviction: most meditation apps are too shallow. Real, lasting change required real, structured commitment.
So we built a full course movement practice, breathwork, then meditation all three done back-to-back. The science was solid. The results for users who actually completed it were remarkable. Sessions ran 30 45 minutes. We were proud of it.
Then we looked at our retention data. It was brutal.