Redefining breakfast, one month at a time

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Laurent LaferrièreMaker@laurent_laferriere
Hey Hunters! Thank you so much for checking out OatBox, we're really happy to be here! OatBox launched three months ago and has been getting some really positive feedback from our subscribers and from other amazing people. We're on a mission to solve an important problem: 4 in 10 people do not eat breakfast everyday in North America. With OatBox, all you have to do is subscribe and you'll receive two different mixes of healthy breakfast cereals for $20, every month. Our cereals are at least 60% organic, handmade in Montreal, and very original — the kind you don't see at your local supermarket. A lot of our subscribers ship their boxes directly at the office, since the first box comes with a free glass jar to help them eat their cereals anywhere they are. In line with our mission, OatBox is proud to partner with the Breakfast Club of Canada. For every box we ship, a kid is given a full breakfast at school. We believe that this is our social responsibility and that this is an important step towards solving this complex problem. You can check out our website and our Instagram to know what we're all about! And to thank you for being here with us, we're adding a 10$ off promo code on your first subscription box, valid for the next 72 hours. Simply enter 'Hunt10' at checkout! Bon appétit!
Ryan HooverPro@rrhoover · Founder, Product Hunt
There's a subscription box for just about everything. 😃 @laurentlaf - I'm curious, how are you acquiring customers and marketing OatBox?
Laurent LaferrièreMaker@laurent_laferriere
@rrhoover We've been really lucky with getting free press so far. We've been published in just about every reputable newspaper around the Montreal area without even asking for it, which helped a lot. As far as marketing goes, we started testing all our options: AdWords, Facebook Ads, remarketing with GTM, etc. We'll have a better idea of what works for us and what doesn't. Another big part of our efforts go towards creating interesting collaborations and using influencers as a voice to promote our product. We're working on collaborating with chefs, nutritionists and other creatives like photographers to benefit from their network as well.
Laurent LaferrièreMaker@laurent_laferriere
@rrhoover I have a question for you too. How did you go about solving the chicken and egg problem for Product Hunt? In other words, your platform is useless to users if there are no products on it, and is useless to products if there are no users... Many startups fail because of that and I'm curious to know how you succeeded!