Launching today
Nudgen
AI retention emails that feel personal, stop on engagement.
7 followers
AI retention emails that feel personal, stop on engagement.
7 followers
Nudgen turns retention into an always-on winback engine: generate on-brand emails with AI, segment contacts, and send one-time or drip campaigns that automatically stop when someone opens/clicks. Built-in deliverability guardrails + bounce/unsubscribe handling + full event tracking, so you grow LTV without spamming.
Hey Product Hunt! 👋 I’m the maker of Nudgen.
PH EXCLUSIVE: To celebrate our launch, use code PH2026 for 30% OFF any plan. Valid until the end of March 2026!
How It Started — I spent years as an ex-Data Engineer at one of the biggest e-commerce companies in Vietnam, building high-scale data pipelines and marketing tools like attribution platforms, performance dashboards, CDPs and affiliate systems. But the closer I got to the marketing trenches, the more I noticed a massive gap: we could track CAC, ROAS, and attribution all day… yet when it came to retention, we were pouring money into a leaky bucket.
From my perspective in the trenches, there are only two ways to bring orders to your business:
- The Ad Trap: Aggressively finding new customers via Ads. It’s powerful, but CAC is volatile, attribution is messy, and you’re never 100% sure if the CLV (Customer Lifetime Value) will actually break even.
- The Data Goldmine: Bringing back past customers. This is the underrated lever because you already have first-party data—purchase history, intent signals, and specific cohorts.
Why I built Nudgen? Most teams want to do win-back, but they default to the same generic, robotic blast that lands in spam. I built Nudgen to bring data engineering precision to retention.
It makes the process “clean” technically:
- Custom Brand Voice: You define the goal and brand tone — from professional to playful — ensuring every 'nudge' sounds exactly like you.
- LLM-Powered Personalization: We use LLMs to generate subject lines and HTML that feel deeply personal.
- Event-Driven Auto-Stop: This is the most important part. Under the hood, Nudgen tracks key engagement events. The moment a user returns or clicks, the sequence kills itself. No more "zombie" emails spamming your best customers.
- Engineering-Grade Infrastructure: Built with rate-limited batches, secure PII encryption at rest, and automated bounce/unsubscribe handling.
Nudgen is my attempt to turn "spammy" retention into a sophisticated, automated revenue engine.
I’d love to hear how you guys are using your first-party data to win back customers. Let me know your thoughts or any feedback! 🚀
We have thousands of students at different stages — some active, some finished a course months ago, some just dropped off. Our retention emails are still mostly one-size-fits-all because setting up proper sequences per segment takes more time than we have. The auto-stop feature is what caught my eye — how granular can the segmentation get? For example, could it distinguish between a student who finished a course and went quiet vs one who dropped out halfway?
@klara_minarikova Yes, the segmentation is very granular. You can add unique tags to your contacts (like course-completed vs halfway-dropoff) and then create separate campaigns or drip sequences that target only those specific tags. Tags could update from both manual from UI or from webhook (custom based on user requirements)
When a student's status changes, you simply update their tags. Since Nudgen re-evaluates the audience at every step, they will automatically stop receiving one sequence and start another, ensuring they always get the right message for their current stage.
Feel free to ping me if you need more info about that