Amazing UI and I'm a huge fan but there are some pitfalls.
Pros: Great visualizations. Good for collaboration and sharing reports
Cons: Too slow, laggy, a little pricey, lacks some functionality like DTC variation (can't see which variant performed best), sometimes just better to use the ads manager itself tbh
Our agency loves using Motion! It gives us direct insights into which ad creatives are performing and how we can conduct creative sprints to iterate on top performers. The team at Motion is also super helpful and receptive to feedback. 100% recommend to anyone looking to take a more strategic approach to ad creative optimization. They are great!
Hey Product Hunt 👋
Special thanks to @hnshah for hunting us!
Modern growth teams love to nerd-out over data to guide their creative strategy. But the process for identifying what’s working and translating those insights back to the creative team is broken. It usually involves manual data pulls and clunky spreadsheets that no creative team wants to look at.
That’s why we built Motion 💥
Motion is a creative analytics platform that helps marketers and creative strategists identify key drivers of performance so they can make engaging content that converts. Our creative reports are super visual and easy-to-digest for the creative team.
We make it dead-simple to answer questions like:
- What are the best performing ads this week?
- Are images working better or videos?
- Which videos have the best “scroll-stopping” ratios?
- Which landing pages have the highest conversion rate?
- What ad copy resonates best with our audience?
- Is UGC performing better than studio-focused creatives?
- Which UGC creators have the best performing content?
Motion is designed to be collaborative. So with one click you can share insights with your team members or clients. You can also add members to your workspace so they can dive deeper into the reports on their own.
Product teams have amazing tooling like Amplitude and Mixpanel to make data-driven decisions on what to build next. And now, Creative teams have Motion to help eliminate the guesswork that goes into creating content!
@hnshah@rezakhadjavi Wow! Very cool. Truly a marriage of the art + science of marketing. Sometimes the hard data of marketing can be hard to parse through, even for seasoned marketers. I love the idea of getting a holistic view of what's working and what isn't through straightforward data visualizations. Great stuff!
Is this something that we can use for Facebook Ads? Creatives are important so having the data for each creative would be nice. Congrats on the launch, @rezakhadjavi !
Hey @dragos_bulugean, yes indeed! Right now Motion Facebook is the main platform we support. And TikTok is on the way!!
Excited to hear what you think once you've tried it.
This is totally great! *_* Learning from the bests is a great way to achieve own goals! ^_^ Bravo for the idea and the implementation! Congrats on the launch! ^_^ Are featured creatives related to a certain social network or is it about their way, style and success in general? :))
thanks, @maria_brm! The success of a creative depends on so many factors. The best way to learn is for teams to set up a rigorous creative sprint cycle where they test their hypotheses each week! Motion makes that super easy.
@carlo_thissen just FB right now. TikTok is on the way and we'll get to all other platforms eventually as well!
Report
Does this pick data mainly from FB ads manager? Biggest problem is delayed attribution. Any chance you can make the data reporting any more accurate like the way tools like triple whale do?
Super excited about what Motion is building. The landscape for DTC brands has changed drastically. Creative is the path to growth. Motion is empowering teams to win.
Motion
