Mobile Marketing Glossary by AppFollow

The ultimate resource for all mobile marketers

A book with the most useful terms for mobile marketers and those who work in mobile industry. Use it online, download and share it with your colleagues and clients to always speak the same language.

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Anatoly Sharifulin
CEO & Co-Founder at
Hi folks! Anatoly, CEO of AppFollow is here. Together with @tahorg, @fxzuz, @ilia_kukharev and @truskova I'm glad to present you The Ultimate Mobile Marketing Glossary for everyone who works in mobile industry. Have been working in mobile industry for over a decade now, we've gathered the most useful terms for both newbies and pro marketers. The Glossary is filled with words and descriptions related to app promotion, App Store Optimization (ASO), various metrics and much more. Use it yourself, share it with your team, the rest of the company and clients to always be on the same page. ๐Ÿ˜Ž The Glossary comes in both web and PDF versions.
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