Messenger Kids is a free video chat & messaging app built for kids. Connect with parent-approved family & friends from a tablet or smartphone today.

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42 Reviews0.9/5
I'm surprised this didn't come out sooner. Smart move to onboard younger generations into the Facebook ecosystem in a safe, COPPA compliant way (similar to what YouTube did). Of course cynics might criticize this move as purely a way to addict young kids and capture their data even earlier, but kids benefit a lot from technology as well.
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@rrhoover Interested to see how this goes, especially as I've heard from a number of places about people in high school right now not using Facebook at all and thinking of it as an "old people's platform" (😂)
@rrhoover @jamesfrewin1 That's very true, I was tutoring a girl right out of HS and I told her 'browse Facebook for....' and she said: "I'm not on Facebook". After laughing at my aghast face she goes on to say "no one in my class is on Facebook. We only use Snapchat and Instagram". The paradigm is shifting under our feet and if we don't pay attention we WILL become those fuddy-duddies we used to make fun of 10 years ago for still having active Yahoo! and AOL accounts.
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@rrhoover @jamesfrewin1 @onefreeinternet wrote about this about a month ago. If you are in marketing and you are just realizing this now you really need to wake the F*** up. Luckily we are all brilliant and it shouldn't take us too long to figure out the new stuff. We just need to make sure we are now always with the finger (figurative finger) on the tween pulse.
@rrhoover : Good points. I think the most interesting thing here is fb creating a social platform that's targeting a pre-Snap audience. Snap has the youngest social group on lock down, but that also means they're getting to shape the way younger generations think about social sharing....which could obviously steer users away from graduating to fb as they grow older. Creating a platform that moves in front of Snap could be a smart move to steer younger audiences away from Snap and eventually toward messenger and fb in the long run. Of course, the biggest question here is "at what age are parents comfortable letting their kids use social media?" Right now, I'd say that's more in the middle-school to high school range, but as tech further integrates into our lives, I suspect future generations of parents will be more comfortable with that answer moving further to the left, allowing for a product like this to thrive. So is fb playing the long game here?
@onefreeinternet truth. A high school person I was working with said her class used fb as a last resort option.
My kids will use this app the day I get back onto MySpace. There seems to be a growing body of research showing the downsides of addiction to social media. Grown-ass adults are struggling with it. Giving it to kids is just not wise. There are some really wonderful aspects to technology that kids benefit from. Constant connection and early social media addiction is not one of them.
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I'm waiting to see what happens to this but I was sort of hoping they'd learn something from Lifestage. Making things 'just for kids' makes kids not want to use them, because kids don't aspire to be kids, they want to be grown up. I could be dead wrong though, and for the sake of the devs I hope I am. It will be interesting to observe.
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@onefreeinternet Completely agree with you. I think this move is a flop in advance. Strategically thinking, that move may grab some little early adopter to Facebook. But i think it will lead more users to become more engaged to snapchat as with shadow, light become more remarkable. People don't just learn lessons....Snapchat is not for kids. The problem Snapchat is trying to resolve is helping younger generation to post things with friends without being obliged to see mum or dad disturbing the fun. The second problem Snapchat is resolving for older generation is the possibility do make things fun, without beeing fired from jobs or being stigmatize by collegues. The only way for Facebook to do this is to better understand why people use Snapchat and design a better solution to the problem and not trying to be a "competitor". Anyway, this product will be interesting to observe. I explain this in a book to build successful startup. The book will be out before the end of this year. If want to be in touch early just drop a mail to
Might work for elementary school kids, but teens will run for the hills to escape the "parent-approved family & friends" contacts list. Who needs their grandma sending them cheek pinches in augmented reality?

Not sure how its helping kids in what they are doing today. I think anyway outdoor time is taking toll as they spent more time in front of screen. (Personal choice thing) Good for facebook for sure, but not too sure if it brings any good to the end users.


early entry in messaging eco system


Not see much of actual use than taking time away from doing other things.