In response to mounting pressure from @Snap on the charts and @Twitter’s unprecedented move of increasing the character limit, Facebook has pivoted into the enterprise. Developing story.
Creates a communication line with customers AFTER they leave your website, can be combined with ShopifyCons:
Visitors need a Messenger account. You can't display custom messaging based on the url (yet)
We're the back-end provider of the beta companies that are testing customer chat. As such, we're comparing the difference between Shopify merchants that you use it vs those that don't.
Will keep sharing insights here over time on the difference between a typically live chat and Messenger Customer Chat.Romain Lapeyre has used this product for one month.
From a business point of view, it allows you to better identify your customers through their FB profilesCons:
It is unclear if a customer who doesn't have FB can still communicate with the business. If not, that is a problem.
I really enjoy using Messanger, but I think having to be an FB user is a limitation in terms of business use. I wouldn't want my customers and potential customers, to be unable to reach me if they don't have FB.Bridges to Italy has never used this product.