Merchpath is the AI-curated swag platform for startups. Premium swag vetted for growing teams today, with an AI-powered recommendation engine on the way that understands your startup inside and out to surface exactly the right swag for any occasion.

Framer — Launch websites with enterprise needs at startup speeds.

Launch websites with enterprise needs at startup speeds.

Hey PH, Ivan here, founder of Merchpath. I built this because every time I needed branded swag for a startup or event, the experience was the same nightmare: thousands of generic products, no guidance on what was worth buying, and platforms that felt incredibly outdated. Through a startup accelerator I was in, I spent months doing deep customer validation, talking directly to startup founders, marketing managers, and ecosystem leaders to understand exactly why this keeps happening. Every conversation confirmed it: the discovery process is broken, the UX is terrible, and nobody has built a swag platform that actually understands how startups think about their brand. Merchpath solves the immediate problem: a curated startup collection, vetted products, and a buying experience that doesn't feel like a chore. But what I'm really building is the AI-powered recommendation layer on top of that. The vision is a platform that understands your startup holistically and gives you exactly the right swag for any occasion, no scrolling required. Would love feedback from anyone who's built in the recommendation or curation space, or anyone who's been through the pain of sourcing branded swag. What would make this the obvious choice for your team?

Merchpath and Ivan does a great job with curated swag! I always know it’ll be high quality, and it gives me peace of mind knowing it’s something I’d wear on a daily basis

@warren_wang1 Thanks for the kind words, Warren!

Framer — Launch websites with enterprise needs at startup speeds.

Launch websites with enterprise needs at startup speeds.

Merchpath and Ivan does a great job with curated swag! I always know it’ll be high quality, and it gives me peace of mind knowing it’s something I’d wear on a daily basis

@warren_wang1 Thanks for the kind words, Warren!

Merchpath

The AI-curated swag platform for startups

The AI-curated swag platform for startups