A beautiful way to tell stories about places.

Featured Embed
MakersThere are no makers yet
You need to become a Contributor to join the discussion.
James Mundy
James Mundy@_jamesmundy · Building interesting things with code
Love the product @jonnym1ller, Tak from Techstars was telling me all about it when I met him in London.
Jonny Miller
Jonny MillerHunter@jonnym1ller · Cofounder @Maptia
Thanks @rrhoover—that’s a great question, we’ve certainly adopted the blog-first approach which I know you've written about extensively and taken the build a community of 1000 true fans approach. Our content strategy was simply to make others/influencers look good (which we achieved mostly through long-form interviews) and to produce high quality, evergreen content (less frequently) which we felt was lacking in the travel space. A few of the Maptia posts did really well, in particular the 11 untranslatable words illustrations went viral (receiving over 2M views combined across the internet) which in turn resulted in our intern picking up a book deal with Random House... so that was definitely a success! However, we’re only a team of three and have been focused entirely on building a beautiful v.1 and creating compelling content (which has resulted in a lot of interest and signups) that we still have yet to figure out a means of keeping the business sustainable in the long run... so that remains the challenge for 2014 ;)
Jonny Miller
Jonny MillerHunter@jonnym1ller · Cofounder @Maptia
Hey folks—I'm Jonny and a cofounder at Maptia. We graduated from TechStars in 2012 and re-located our startup to Morocco in 2013. AMA ;)
Jonny Miller
Jonny MillerHunter@jonnym1ller · Cofounder @Maptia
Cheers James, Tak has been awesome and sending a lot of people in our direction! We just launched in October so it's still early days and there is so much which needs re-building/improving ;)
Andy Cook
Andy Cook@andygcook · Cofounder -
This is an interesting product and there are plenty for proxies for startup demand in this market, like WordPress plugins, travel blogs, etc. Have you seen Derek Siver's WoodEgg yet? I think in the end, both Maptia + WoodEgg are trying to solve the same job to be done - help me better understand foreign countries and cultures. If you haven't yet, check out his post on how he started outsourcing the content for WoodEgg and the lessons he learned along the way: