Make & Shine

Grow an audience and get press coverage as an indie maker

The indie maker's complete guide to growing your audience and getting press coverage, focusing on affordable, proven methods.

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16 Reviews5.0/5
Hi everyone! 😻 If you are a maker and find it hard to attract new users beyond launch day, this is for you. ✨ Before starting building my own products, I studied marketing, and worked at Google as a marketing manager, so I know a thing or two about marketing. I also know that lots of traditional methods simply don't work for indie makers. 🙅 In this book, I'm ditching anything that costs $ and I'm focusing on affordable, simple, proven methods that will help you: • Define your personal brand • Grow your audience in an authentic & sustainable way • Get featured in the press • Speak at events in front of relevant people • Build your own community It's available on Kindle via Amazon, or you can download the extended version in PDF, EPUB, MOBI with extra content on Gumroad. You can use the code FORTHEKITTIES for a sweet, sweet discount on the extended version! 🤑 Massive thanks to the Women Make community, Product Hunt Makers, the Solo Entrepreneurs Telegram group, @tcodinat @marie_dm_ @bentossell @faizsyedhussain and many more people for all their help! 🙏
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@anthilemoon congrats on writing this book in just 30 days 😃
@frcbls Many thanks, Ferruccio! 🙏
@tcodinat @bentossell @faizsyedhussain @anthilemoon Congrats Anne-Laure! 🎉 I’m always excited and super happy to see our members launch such amazing projects! 🤩
@marie_dm_ @bentossell Thanks!! And thank you so much for organising the Women Make challenge! 🙌
@tcodinat @marie_dm_ @faizsyedhussain @anthilemoon Congrats on the launch!!! Been awesome to see you build this

[Disclaimer & Positionality: I know the author personally and have been cited and thanked as an example in the book. Here I read as a owner-operator, familiar with the majority of the content from academic, personal and professional experience. Reading the manuscript with fresh eyes, there were still sections that surprised and inspired me.]

‘Make and Shine’ meets you halfway as any sort of internet personality trying to put more beauty out into the world, to foster openness, to find your place and community and build a reputation, in reach and expertise. Anne-Laure specifically targets those who identify as Makers, with sparse resources, approaching the overwhelming task of publicising themselves.

Anne-Laure cuts through all of that, writing without pretense, jargon, holier than thou coinages or self-aggrandising common to books like these. She decentres herself from the narrative, placing you, the reader, in a position of competence to command your personal brand. With tough love humour and tender encouragement, she outlines immediate, tangible, bite-size methods that help you develop a gradual and enduring following, find the appropriate press to take you seriously and develop a tone of voice that’s ‘you’ — that you can do with a consistent but meagre time investment, allowing you to return to what you do best, the actual making. In her eyes, the barriers to entry have never felt so low and so manageable. Once you finish reading, not only do you believe her, but you can see what she sees: making and promoting today is possible, sustainable and rewarding. You might just be overthinking it.

Pros:

Immediately actionable content.

Cons:

None

Reading this book feels like talking to a good friend. Anne-Laure does not overcomplicate things. She knows exactly why you’re procrastinating on marketing your product, and helps you with kind advice and guidance. I read Make and Shine in one go, without putting it down. I'm sure you will, too

Pros:

A useful guide full of actionable advice on marketing for makers

Cons:

None

Congrats on the launch Anne!!
@harowitzblack Hahaha I love these!
@anthilemoon haha thanks! You can add gifs too https://gifkitty.xyz/

Well worth the price since Anne-Laure is so attuned to the unique needs of the indie maker. She leverages her expertise to give the reader so much valuable insight. You can really tell how much care she put into this. 20/10; amazing read!

Pros:

This is not the kind of advice you hear everyday! Incredibly customized to the maker specifically with tons of actionable advice.

Cons:

nothing!?!