Magnet

Foursquare meets Tinder: real-time attraction!

#3 Product of the DayOctober 22, 2016

Magnet is the first check-in dating app, merging the best aspects of online dating and real life approaching.

With the check-in feature, Magnet allows you to quickly browse and filter singles around you, in real-time. If there is mutual interest, you get connected with a 5-minute chat.

Break the ice and meet up on the spot!

Reviews

Discussion

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Steven Rueter
Steven Rueter@rueter · Developer
You have a massive, multi-faceted network effects hurdle to overcome with this, so I'm interested to hear your strategy to get users.
Alessandro Schiassi
Alessandro SchiassiMaker@alessandro_schiassi · CEO & Founder at Magnetic Field, Inc.
@rueter I copy/paste the answer since I noticed your question was getting more upvotes: That was definitely a concern, but we have a strategy to (hopefully) make it work: essentially we are going to limit the venues where someone can check-in, so people would have to go there to use the app. We are going to scale accordingly based on the active users. This is also our B2B plan to generate revenues without charging our users, charging promoters/venues instead. We are also aiming for an on-site marketing strategy where we are going to promote the app to specific events so people can try it on the spot. Exclusivity is going to be a big factor at early stages. One of the promotion tools are personalized condoms with Magnet brand on it. We already gave them away at TechDay in DTLA, and they were a huge success! You can find more on our Press Kit on the website: https://www.dropbox.com/s/cgo7fy... Last but not least, you can see on the map how many users are checked in at each specific venue, so you can simply decide to go there, improving the chance to meet someone and making the site even more attractive!
James O'Sullivan
James O'Sullivan@james_osullivan · CEO, Sullstice
@alessandro_schiassi @rueter @gopietz Alessandro, I agree with everyone else. This is WAY too hyper local. Maybe you can do it in the future if you get big, but I certainly think you cannot be this restrictive to start. Idk if you have seen http://weepo.com/ but they are one of your competitors. They do things a little differently like letting you match at venues you plan on going to. I like the problem that they solve which is finding people to go to venues with and possibly finding a date for those venues. I really like your logo, it looks almost like a map pin, not sure if that was what you were going for. You plan on charging businesses? I think that will be a really tough sell. What value prop do you provide to them?
Alessandro Schiassi
Alessandro SchiassiMaker@alessandro_schiassi · CEO & Founder at Magnetic Field, Inc.
@james_osullivan @rueter @gopietz I rather build the brand around specific venues and exclusive events, even if that could mean a slow start. The brand image is crucial, while the strategy can always be changed. I'm aware of Weepo and its feature to see where you are going (we call it "pre-check-in") is in our plans. I think people either already decided to go to a specific venue with friends or they need to make that decision based on the mood or hype. For the second option, you can simply take a look at the app to check a real-time "heat map" of the most popular venues. That would solve the "hyper local" problem ;) In both cases, Magnet can be used to find potential matches. The logo is definitely a map pin that doubles as a heart/yin-yang. That was the easiest part of the whole graphic since the idea came to me in a few seconds! To businesses we bring exclusivity and costumers (and their friends who perhaps don't even use Magnet): they'd pay per user check-in, so they got nothing to lose if nobody shows up. We are going directly for promoters since Magnet is essentially a tool for their job. We have other strategies in mind but I rather not discuss in the open at this point ;)
Pietz Prove
Pietz Prove@gopietz · Media Computer Science Student
@james_osullivan @alessandro_schiassi @rueter i just watched Weepo's promo video. seems like they're aiming for a younger, cheaper and dumber audience than Magnet. It's one of those videos where I question the future of humankind. It's almost offensive to me.
James O'Sullivan
James O'Sullivan@james_osullivan · CEO, Sullstice
Alessandro Schiassi
Alessandro SchiassiMaker@alessandro_schiassi · CEO & Founder at Magnetic Field, Inc.
Hi everyone, this is Alessandro Schiassi, founder and CEO of Magnet! Magnet is the first on-site attraction app, merging the best aspects of online dating and real life approaching. With the check-in feature, Magnet allows you to quickly browse and filter singles around you, in real-time. If there is mutual interest, you get connected with a 5-minute chat. Break the ice and meet up on the spot! What's different from other apps like Tinder, Bumble, Happn, Hinge, etc? • It's on-site: We already filter people by going to specific places and events, so why not connecting with them while there? • It’s in real-time: On average, it takes 2 weeks before the first date. With Magnet, you don’t need to organize any date, just meet up on the spot! • It encourages face-to-face interactions: You only have 5 minutes to break the ice via chat, then just meet up and check if there is any chemistry! • It’s safer and stress-free: Are you not enjoying your encounter? Just excuse yourself and go back to your friends! No more being stuck for two hours on a lame first date! Gone are the days where you have to endlessly swipe through a never-ending stream of strangers while bored at home. And forget about getting unsolicited pictures that make you questions why you’re on a dating app in the first place! We just released today the beta, and I'd love to hear feedback from PH kittens... er... people! I've been a fan of this platform for about two years, and I've been waiting to have my product ready to be shown here! :D With this version, there is no proximity restriction, but eventually, we are moving it to 200ft. Think a check-in in Magnet like a PokéGym in Pokémon Go, where you need to be close enough to access it. We hope to make dating safer, more efficient, and overall a more fun experience. Let me know what you think! Alessandro
Rotem Yakir
Rotem Yakir@rotemthegolfer · Guggy CEO - Make people laugh
Looks amazing. I'm married but if I was single I would have definitely used it.
Pietz Prove
Pietz Prove@gopietz · Media Computer Science Student
good looking app and video! nice job. but i think you'll have a very hard time. your app is essentially useless until a huge amount of people are using it. you need millions of users for even a tiny chance of sitting at the same restaurant as another user. you're even more hyper local than happn! its going to be hard.
Alessandro Schiassi
Alessandro SchiassiMaker@alessandro_schiassi · CEO & Founder at Magnetic Field, Inc.
@gopietz and @rueter That was definitely a concern, but we have a strategy to (hopefully) make it work: essentially we are going to limit the venues where someone can check-in, so people would have to go there to use the app. We are going to scale accordingly based on the active users. This is also our B2B plan to generate revenues without charging our users. We are also aiming for an on-site marketing strategy where we are going to promote the app to specific events so people can try it on the spot. One of the promotion tools are personalized condoms with Magnet brand on it. We already gave them away at TechDay in DTLA, and they were a huge success! Last but not least, you can see on the map how many users are checked in at each specific venue, so you can simply decide to go there, improving the chance to meet someone and making the site even more attractive!
Yusuf Erdogan
Yusuf Erdogan@erdogany · Software engineer, crypso
@alessandro_schiassi @gopietz @rueter I liked the monetisation strategy. Interesting design choice though... Risky at the same time I think. Why did you go with that? Also photos are only in B&W? And by the way it's not available in UK yet, when do you plan to release here?
Alessandro Schiassi
Alessandro SchiassiMaker@alessandro_schiassi · CEO & Founder at Magnetic Field, Inc.
@erdogany I figured if I have to design something why not make it beautiful and unique? Our focus target is 25-45 classy professionals, therefore cute animals and flashy colors wouldn't have cut, in my opinion. Also, the 15° angle is more ergonomic since your thumb arrives with an angle on the screen. B&W pictures are both classier and faster to load: win-win! At the moment we are focusing on the US market, particularly on LA. Once we prove the concept, we can scale up in other cities/countries according to the demand. We are still raising seed funds, so we need to think local ;)
Yusuf Erdogan
Yusuf Erdogan@erdogany · Software engineer, crypso
@alessandro_schiassi Cool! Thanks for the information! You can count me into promoting your app in London when arrives. :) I am not sure if I would use it much but I will be mentioning it to friends. In fact I used to mention this exact idea to friends, and now you have done it. Good job. Wishing you success!
Brendan Beirne
Brendan Beirne@brendanbeirne · Product / strategy, Joojoo
@alessandro_schiassi you've probably thought of this already but concerts and festivals would be good places to target. Also cruise ships, resorts and youth hostels... anywhere with a captive audience that's in one place for more than an hour or two.
Mark Thomas McEwan
Mark Thomas McEwan@marktmcewan · Maker of Things.
@alessandro_schiassi Tinder and the Tinder-culture has no place in 2016, time for it to go away
Alessandro Schiassi
Alessandro SchiassiMaker@alessandro_schiassi · CEO & Founder at Magnetic Field, Inc.
@marktmcewan Thanks and I agree! Dating is such a huge part of everyone's life, yet is often treated as something shameful. Online dating had its time, I really think now it's time for "on-site attraction" ;)