Magic Spoon

That beautiful branding is expensive at $39.00/box! What's the most you would pay for a box of Magic Spoon?

Bumped into this on Twitter, within a week four different friends sent it me. I loved cereal as a kid, haven't been able to find anything healthy enough, been eating Magic Spoon every morning now. Nostalgia sells. It's rare to find a product that reminds me of summer camp, but Magic Spoon does. I've finished the chocolate & frosted flavors so far, both are great. 😋

Need to see the full nutritional values though. These new brands tend to highlight some nutritional values and hide others.

The power of right marketing and brand positioning. Nothing special here in the cereal (are made by standard manufacture in Brooklyn accessible to everybody). But what people buy here is the perception that is good because: - are not in the classic spot where you find all the other garbage - are way more expansive - the box is strictly direct to communicate to adults In terms of how healthier respect other stuff it's easy, as adults, we are more self-aware about sugars, fat and so on, and we are willing to negotiate the sweet taste in exchange of feeling better. (for kids it's way much harder!) It's just a straight communication with your brain, but nothing substantial here. Great marketing work! After winning in selling crickets for snacks, you can sell everything to everybody!

Just got my first variety 4 box shipment. Love the ingredients, protein and lack of sugar. Still can taste the bitter stevia after taste though, was hoping the Allulose sugar neutralized that.