Launched this week
lucr.at
Intelligent short links that you control
3 followers
Intelligent short links that you control
3 followers
lucr.at reframes short links, making them shorter and smarter than Tyrion Lannister. Putting you in control. Go beyond basic URL shortening with links that can expire by time or clicks, rotate destinations randomly, or adapt to specific rules. Track clicks, analyze performance, and update destinations anytime without breaking the link. Create links that are not just functional, but strategic, playful, and fully under your control.
Hey PH! 👋 Thanks for checking us out!
We’re a tiny team, brand new to all this 🚀. We’ll read and reply to every single comment/feedback you give us ❤️
We took your boring old link shortener… and gave it a brain 🧠
🔀 Click-based redirects → burner links
⏰ Time-based redirects → timed links
🎲 Random redirects (A/B testing or just chaos) → random links!
Launching first on Product Hunt means the BEST short names are still available - and can get snagged by Product Hunt users!
All custom links 5 or more characters are FREE forever. First come, first served ⚡
(Launch note: We have a limit of 1 per user per day. Share the love. Share the links. Choose wisely!)
P.S. Sorry, I already snagged lucr.at/pizza 🍕👹
It’s a random-link demo… 99% chance you get a link on pizza, 1% chance you meet the Pizza Monsters 🤖🐢
Can you find them? It is possible, check out our bonus teaser vid over on youtube.
Most-upvoted smart link idea in the comments = we build it next, and it stays free forever. You control the evolution. Let’s go! 🔥
Hey! I’ll also throw in a slightly unhinged viral t-shirt idea 🔥
Create a short link on lucr.at → grab the free QR code → print it BIG on a t-shirt → sell the shirt on Redbubble / Printful / etc. → then edit the link destination to point directly to that shirt’s sales page.
Result: a shirt that advertises itself… by linking to itself.
A Möbius strip of meta-marketing madness 🌀👕
Pro tip: use random redirects and add a 1% chance it sends people somewhere unexpected 😈
We built a quick proof-of-concept at lucr.at/random.
Curious what other creative (or chaotic) use cases people come up with — we’ll feature the smartest ones in future blog posts.
AND - let us know if you snagged a 🔥 custom lucr.at redirect