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Lead With a Story

A guide to crafting business narratives that captivate

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Lucas Lindsey
@urbnist · Community Manager, Domi Station
Storytelling is vital to business success. Great takeaways from this book, both on at a high conceptual level and at a practical bite-size scale. For example: I no longer start presentations with 'Hi, my name is Lucas..." I lead with a story, set a tone, and can swing back later to introduce and legitimize myself. It's not about me, its about whatever idea o… See more