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Hi PH, I wrote a brief post about why application-to-user messaging is important, and how we think about common patterns in apps today: http://blog.layer.com/introducin... This was a product that stemmed directly from customers - working closely together on their Layer integrations, learning their needs and the challenges they faced. Happy to answer any questions.
I haven't played with Layer yet. First impression seems solid; the content they've been putting out is really high-quality.
Layer will shutting down their service on October 30, 2019. MirrorFly will help you migrate your platform without data-loss & no down-time.