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#5 Product of the DayFebruary 12, 2016



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Elmer MoralesMaker@elmerm · CEO / Founder of Koder
Hi Everyone! I’m the founder of Koder. We’re the first Developers-as-a-Service platform offering CTOs, developers and designers as a monthly pay-as-you-go subscription. I founded Koder because I was tired of seeing many fellow entrepreneurs and startups in need of engineering assistance, or a CTO to look over their tech and historically, I’ve been unable to help. Why? I’ve run teams on behalf of Accenture, Microsoft and other consultancies and we simply favored the large enterprises that are spending millions (literally) on custom software. Today isn’t a launch per se, surprisingly this actually got ahead of our public beta debut next month but ask away. UPDATE: We're now featured in PC Magazine, Seventeen, Mashable, Her Campus and more.
Sam Doshi@samir_doshi · Co Founder @ Relayo.com
@elmerm great front end -- i wonder how you determine who is part of the top %age?
Elmer MoralesMaker@elmerm · CEO / Founder of Koder
@samir_doshi thanks, glad you like it. I can't fully disclose our method, but we look at things like the companies you've worked for, whether you were a key contributor, have your products been featured by Apple, Google, etc. and about a dozen other things. Interested? Let us know at koder.tech/contact.
Joe Sturgess@sturge87 · Marketing Exec, SwiftSocial
Love the idea, any view to expanding into England/Europe any time? There are so many great startups popping up that need top talent. Including ourselves :)
Elmer MoralesMaker@elmerm · CEO / Founder of Koder
@sturge87 Absolutely. Even though our CTOs are California-based, we're not limiting the service to US companies. In fact, we're already working with a few out of England and Australia.
Shahed KhanHiring@_shahedk · Founder @ Loom. Prev @ Upfront VC
Hey @elmerm, few questions. How is this different/better than the current on-demand engineering platforms out there right now (better talent? smaller/bigger projects? price? etc), such as Gigster? I went on your pricing page and couldn't find any info how you charge. Even some context here will give me and others a better idea of how you plan on charging. It currently says I have to subscribe to a package (with the added value of trying it free for 7 days), assuming I'd have to pay a quote on top per project that you come up with? Why not just charge on a per project basis? If one of your clients is building something that competes with Snapchat or a product that either the engineer/PM you chose for the project to work on, I'm sure they'll have concerns around whether or not the individual assigned to the job will "steal" their idea or worse "do a shitty job". Last thing - If I'm an employer of one of the PM/engineer's on your platform, I'd have concerns around the engineer working on certain projects during working hrs and certain issues around IP and liabilities with you using our company name to qualify the talent in your network. I'm sure you thought about most, if not, all of these questions/concerns, just thought this would be a great place to address it. Also, please put up a pricing page! That always helps ;)
Elmer MoralesMaker@elmerm · CEO / Founder of Koder
@_shahedk Thanks for the questions. That’s a lot so I’ll respond by paragraph :). 1. The idea is similar to other services but we differ in the business model. We believe that just like you’re able to hire an employee on an at-will basis, your engineering team should work the same way. Our subscription plans provide this level of flexibility to ensure that as a customer, you’re happy with the team assigned and the progress. You don’t have to make a big commitment upfront. In the world of consulting, there is a lot of bait-and-switch, I saw it first-hand and I think this model addresses that. 2. In terms of pricing, I agree 100%. To be honest, I woke up this morning in shock we were on Product Hunt as we weren’t planning to debut publicly until March. Pricing plans will be fully disclosed then, likely sooner. Our model is subscription-based and if you want to accelerate development, you can pay for surge pricing to increase capacity. There isn’t a fixed fee on top of the subscription. 3. Why not do fixed-fee per project? Because that’s no different than the thousands of consultancies out there, Gigster’s model included. That’s been done for many years. Software is expensive, and as a startup, it’s very hard to commit to a large amount, especially if you’re not well-funded. Using the subscription model, you can downgrade or cancel anytime if your product is completed or if you’re simply out of budget. Of course, we want our customers to continue when projects are completed even if it means they downgrade to a less expensive plan as we can work on bug fixes, incremental improvements, serve as their CTO, etc. 4. The “do a shitty job” part we address by 1) having a trusted CTO and Product Manager oversee everything and 2) if a shitty job is done, the developer will simply not get paid until it’s fixed, we manage that, not you. In terms of stealing ideas, we take this very seriously and our engineers and customers are covered by a mutual NDA on a project by project basis. 5. Yeah, if the engineer is not a full time Koder, we don’t allow them to work on Koder during working hours or on their employer’s equipment. There are a lot of rules around this that vary state by state, but I won’t get into this here. As we scale, this will obviously be something we’ll look at and address very carefully on a case by case basis, just like Uber has done when moving into a new city that didn’t allow on-demand drivers. 6. Great questions @_shahedk, thanks for asking.
Hector Rodriguez@bravo_coo · Co-Founder, Bravo - tipping made easy
Love the concept, a brilliant idea with a strong team behind it. I am a co-founder of Bravo Tip or Pay, a mobile payment start-up that won the Audience Choice Award at TechCrunch Disrupt SF 2015. We are currently working with Koder on v2 of Bravo and hands down, this has been a fantastic & creative experience. Koder is a new school of shared economy for startups... Bravo Tip or Pay, is proud to partner with the Koder team!
LekanB@lekanb · Founder @ SpaceHQ.co
Seems like a great service. The one question is how to differentiate. I think I've seen like 50 of these companies over the last few years. I agree TopTal feels like a breakout, largely due to marketing in my view. I think the one to watch and today's gold standard is Gigster. They really seem to have honed in on a BIG pain point... the QUOTING process. Plus they own/license all the code. This is the kind of sustainable advantage that others have not figured out. Owning the code allows them to reuse components for future clients... lowers cost, shortens turnaround, very compelling.