Kalcend helps businesses handle WhatsApp messages in an organized way. It lets teams reply to customers, set up simple automated replies for common questions, and pass conversations to a human when needed, all from one place so nothing gets missed. It also connects WhatsApp with the tools businesses already use, which makes it easier to follow up with customers, keep track of conversations, and respond faster without jumping between different apps.

We ve seen a lot of businesses start on WhatsApp because it s simple and customers already use it. At some point, though, things get harder messages come in at all hours, multiple people reply, context gets lost, and follow-ups slip through.

We re curious where that line was for you. Was it when you hired your first support person, when message volume increased, or when you needed to track conversations properly? Would love to hear what broke first and how you tried to fix it.

We built Kalcend after seeing how messy WhatsApp communication becomes once a business starts getting real volume. Messages were spread across personal phones, replies were delayed or inconsistent, and there was no clear way to track who said what or follow up properly. Businesses were clearly relying on WhatsApp because customers preferred it, but they didn’t have a practical way to manage it as a serious work channel. When we started, the goal was simply to bring structure to WhatsApp conversations. As we worked on the launch, it became clear that structure alone wasn’t enough—teams needed automation for repetitive questions, an easy way to hand off to humans, and connections to the systems they already use. The product evolved by focusing less on “features” and more on everyday workflows: replying faster, not losing context, and making WhatsApp manageable without changing how teams already work.

Kalcend

Software to manage WhatsApp customer conversations

Software to manage WhatsApp customer conversations

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At what point did WhatsApp stop working for your business as a simple inbox?

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