Italic earns praise for luxury-level quality, fast shipping, and fair pricing across clothing, skincare, bedding, and home goods. Reviewers highlight soft, durable textiles (cashmere, eucalyptus, sateen) and well-made basics like hoodies, towels, and knives. The platform’s simple shopping experience and sourcing transparency stand out, with many noting value rivaling pricier labels. A minority report concerns about product authenticity and returns, urging better QA and support. Overall sentiment is strongly positive, especially for bedding and everyday essentials, with customers calling it a reliable, label-free upgrade for the home and wardrobe.