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WOW. This is a big change to Instagram, obviously very Snapchat-inspired (see @caseynewton's article).
Instagram has always been about sharing your "best self" with its highly curated feed of filtered photos. Instagram stories is intended to be frequent and less edited, more of a communication tool. Eager to play around with this later today.
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@rrhoover @caseynewton I'm interested to see how the two communities play out here - like you said Instagram has a lot of 'artier' photos whereas Snapchat was supposed to be off-the-cuff. Both seem to be muddying those lines And at what point does everything we consume become a daily vlog?!
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@rrhoover @caseynewton Let The Match Begin! πŸ‘» vs. πŸ“Έ
@bentossell @rrhoover @caseynewton Then again, Snapchat released Memories, allowing for higher quality content to be published and shared from the Camera Roll. I've already noticed photographers and artists I follow to treat it more like a portfolio.
@kylekesterson and no "Snapchat copied Instagram!" outcry for that move πŸ€”
This smacks of Google+ seeing Facebook and being like "we gotta do that".
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Spot on Snapchat clone
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@nivo0o0 Not even being shy about it. Wow.
@jimmydouglas @nivo0o0 The world these two behemoths live in does not require creativity.
@nivo0o0 I don't feel an iota of sympathy for Snapchat. They were idiotic to turn down the buyout offer.
@stephaniealuff true plus they had to see this coming. FB has been gunning for them repetitively since they declined the offer
I think Instagram decided to jump on this ship now because users are still figuring out Snapchat and managing their network over there. However, on IG their network is pretty much established so IG could benefit from network effects while they still can. Would love to have @mikeyk tell more about this move.
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@phuckiennguyen - totally agree. Audience segments aren't the same as well - Brands on Snapchat are appealing to a younger audience, so Instagram can take the concept and run with it, and reach a broader section of the market.
@webireland I think it boils down to features and in that case Snapchat is still pretty good armed with slick geostickers and filters. However it might just be a matter of time that IG will include those since Facebook acquired MSQRD a while ago. Snapchat is doing fine but this is a neat move by IG.