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Very interesting site. But I find myslef feeling a bit lost with what to do with it. There's no call to action, nothing for me to sign up for, no way to 'get started'. Which means I'll probably never come back to it.
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@damianrees totally agree.. and why there is a such a page? What does Instagram offer to business differently, couldn't understand. Just to motivate to open an account? As I know, there are no built-in tool for business needs.
@tolgaarican @damianrees Yeah, there's no new product or tools here. It's just a marketing page to lure new businesses into their ecosystem. Perhaps it's to announce that IG ads are now available to everyone (they've been rolling them out), not sure.
@rossdcurrie @tolgaarican @damianrees Instagram are rolling out business accounts, which will include analytics, CTAs, and the ability to promote posts. More info on their announcement blog post http://blog.business.instagram.c... I don't think they've rolled it out completely though. Can't find any info on where or how to get a business profile.
@matt_aunger @tolgaarican @damianrees Where are you getting CTAs from? It'd be great if we could add links to posts we make, but I just don't see that happening. The two things I really need as a business customer are: - The ability to put an outbound link in a post - as realistically I won't be paying to promote every single post I make, but it makes sense to have a CTA in every post - The ability to schedule posts. Insights are handy, but I've already got those through 3rd party apps - and from what I understand the latest API changes are actually going to create a backward step for businesses in terms of what information they can get from analytics. And you know, finding out that 4am is my best time to post doesn't help me if I can't schedule a post to go out at that time. I've invested a fair bit of time into audience-building and learning how to effectively use Instagram and the conclusion I've come to is that there are better places for me to be spending my time and money - namely, Facebook and Pinterest. That said, I'll be keeping an eye on how things progress and if the product does mature to the point where it creates more value for me, I'll be using it.
@rossdcurrie @tolgaarican @damianrees I meant CTAs in the form of basic contact prompts on business profiles (call, email, text), similar to those found on Facebook pages. I don't see CTAs on individual posts happening any time soon. Instagram is about capturing the moment, so both scheduling and individual CTAs would go against that.
Really quite like how they have added the PDFs of each brand featured on the site. Would love to see a scrappy startup maker version too :)
@bentossell +1 for scrappy startup maker version
There's no download button, no hint on where to get it - it's merely a vague informational website. Furthermore, when you look at their screenshots, they look nearly identical, if not totally identical, to the personal use instagram. Not seeing the added value to this being on PH.
I don't get why so many people upvote this if there is literally nothing new on their side?! Am I missing something that wasn't there already many weeks (if not months) ago???
Interesting promo video for Instagram Business
@nivo0o0 i think it's well made.