Inrō
AI-Powered Marketing Automation for Instagram
4.9•15 reviews•1K followers
AI-Powered Marketing Automation for Instagram
4.9•15 reviews•1K followers
Inrō handles your Instagram DMs like a human would.
It engages your audience, answers questions, qualifies leads, sells, and follows up on its own. Includes DM campaigns, CRM, comment-to-DM flows, and automations with AI at every step, making every flow more personal and higher converting.
Connect via MCP, API, and integrations with Shopify, Stripe, Calendly & 8,000+ tools. Smartest in the market. Meta-approved, 10,000+ users.
This is the 2nd launch from Inrō. View more
Inrō AI
Launching today
Inrō's AI Agent handles your Instagram DMs end-to-end.
Set a goal, train it on your knowledge, and let it engage your audience, qualify leads, book calls and follow up on its own. AI is also built into every automation step, detecting intent, branching on conditions, and handing off to the agent mid-flow.
Describe what you want and Inrō builds the automation for you. Connects to Claude, ChatGPT, Shopify, Stripe and 8,000+ tools. Meta-approved, join 10000+ brands and creators today!
Free Options
Launch Team / Built With
Inrō
PicWish
@kshitij11 interesting. what happens when the rag doesn't have the answer? does it auto handoff to human or just guess?
Inrō
@mohsinproduct Honestly it depends on how you've set it up, which is intentional.
A few options available: you can enable human handover so it escalates automatically when it hits a knowledge gap.
You can restrict it to only answer from your knowledge base, or allow it to draw from broader context when needed.
You can also trigger a specific automation when it doesn't know the answer, so instead of just stopping, it takes a defined next step like sending a link or collecting info.
And in practice, before it even gets to any of that, it usually asks a clarifying question first to make sure it's actually hitting a knowledge gap and not just misreading the intent.
So less "it guesses" and more "you decide what thoughtful looks like for your use case"
This looks intriguing, been searching for something like this to UP my instagram game. Curious to know can we bring our own API key?
Inrō
@rajat_kinger
Yes, you can! You can bring your own API key and connect it directly, which means you're using your own model credits rather than ours. Useful if you're already paying for API access or want more control over usage and costs.
Be sure to try it today, and let me know your feedback :)
Inrō
Hey, Pierre here, CTO.
Kshitij covered the what. I'll give you a bit of the how and why, since I know this community tends to care about that.
The hardest part of building the AI Agent wasn't the AI. It was making it behave predictably inside a platform with thousands of active automations already running.
Getting intent detection, mid-flow CRM writes, and agent handovers to work reliably without touching existing flows took most of the last year.
A few things worth knowing under the hood:
1️⃣ AI models tend to be very chatty and quite slow. That does not work for DMs and comments. It took a lot of engineering and optimisation for the AI Agent to reply in a few seconds, including emojis, likes, etc. and still stick to the knowledge provided.
2️⃣ The knowledge base runs on RAG, so the agent retrieves relevant context before responding rather than making things up.
3️⃣ The MCP server exposes 40+ tools to external agents, meaning Claude or ChatGPT can query contacts, trigger scenarios, and manage campaigns directly without touching the UI.
📺 On the product side, the thing I'm most proud of is how much of this runs without configuration. Opt-out detection, spam filtering, folder exclusions, intent triggers.
It all works in the background. You set up your flow and it handles the edge cases itself.
If you have questions about the stack, the API, the MCP integration, or anything technical, I'm here.
Inrō
Hey everyone, Etienne here, I'm the CEO.
I want to add some context on the commercial side because it tells part of the story Kshitij didn't cover.
When we were last on Product Hunt, we had a handful of early customers and, honestly, more conviction than proof.
Today, we're at 10,000+ active users with accounts at Loréal, Walmart, Kering, Publicis, and Virgin Voyages, among others. Seeing it work for both a solo creator and an enterprise brand in the same week still surprises me a little.
The question I get most often is about pricing, specifically how we handle AI given its central role in the product now. The answer is straightforward.
The AI Agent is fully included in Pro. No add-on, no separate usage fee.
Many tools charge extra for AI features. We made a deliberate decision not to do that.
And if you're discovering Inrō for the first time today, we're running 50% off for the first 2 months as part of this launch.
Worth trying now if you've been curious.
If you have questions about pricing, how the plans work, or how Inrō fits into a broader marketing setup, drop them here, and I'll answer directly.
Inrō
Hey, Giulia here from the marketing team. 🙌🏻
I want to flag something for anyone who might want to work with Inrō beyond just using the product.
We run three programs and they don't get talked about enough.
❤️ The Creative Partner Program is for creators and affiliates who want to promote Inrō to their audience and earn from it.
👥 The Agency Program is built for agencies running Instagram across multiple client accounts, there are specific tools and pricing structures that make that setup a lot more manageable.
🤝 The Referral Program is open to all Pro users and lets you earn commission just by recommending Inrō to people you know.
I've been on the marketing side long enough to see this go from a niche automation tool to something enterprise brands and solo creators use in completely different ways for different goals. That breadth is something I didn't fully anticipate when I joined.
Full details on all three programs are at inro.social. If you have questions about partnerships, co-marketing, or anything on the growth and marketing side, happy to talk it through here 😃
Curious about the handoff + handback loop. Most just escalate and leave the agent out of it forever. How do you configure when it hands off — is that rule-based or does the AI decide?
Epsilla (YC S23)
@kshitij11 Congratulations. And happy product launch.