Customer Analytics for Everyone

Indicative is the leading customer analytics platform designed specifically for non-technical users. Powerful self-service analytics enable product managers, marketers, and data analysts to make informed decisions by understanding the complete customer journey
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Hey everybody - Jeremy from Indicative here. We’re a full web and mobile analytics platform - the easiest way to describe it is what a customer told me last week - “you’re like analytics on steroids” . We’ve been working on the product for over a year and just came out of private beta yesterday. Love to get your feedback and answer any questions.
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Been using Indicative at @Picturelife since last December (been awesome to be a beta client). These guys come from user acquisition background and built a really awesome tool. So glad it's out so I can recommend it to everyone.
@innonate Thanks Nate!
"We believe discovery, insight, and decision-making shouldn’t be hidden behind indecipherable tools, mountains of SQL code, or misaligned pricing models. We unlock your data and give you essential features you won't find anywhere else."
This looks potentially interesting, but the marketing site does not indicate what makes Indicative different from the tons of other analytics tools (Mixpanel/KISSmetrics/Heap/many more) out there? Also: marketing data viz/BI is definitely important, but a real solution to the problem these tools think they're addressing goes way beyond data viz. Specifically: yes, it's great to know how well I'm acquiring/engaging/retaining users, and who they are and what they've done inside my product. But what I really care about is getting them to do more of the things that make them/me successful and fewer of the things that detract from that. The next generation of business intelligence/product analytics tools won't just show me what's going on inside my app. That problem is pretty close to solved with available tools. They will also help surface immediately actionable intelligence and help me figure out which actions I should take. The even bigger problem that seems unsolved is how to make the most important product/marketing metrics go in the right direction. Mixpanel is sort of dancing around this concept with Notifications, but I'm not sure they've got a clear sense of where they're going as a product. Intercom seems to have a sense of this problem, but it's still pretty early in their trajectory. @eoghanmccabe and @destraynor: care to chime in?
@dankaplan We are in complete agreement - the future of analytics for businesses is predictive, actionable, automated intelligence - e.g. “notify me automatically that X has changed and tell me Y actions to take that will have Z estimated impact on my business”, vs just building a better mousetrap for a user to go dig into numbers, figure out what’s changed, and guess at what the best next step is and repeat the whole cycle all over again. We’ve started with easier and simpler, but still more powerful set of tools than what’s available currently because we believe that is table stakes for exposing a wider swath of users to data-driven decision-making - however that’s really just the beginning. Our roadmap is exactly aligned with the vision you articulated - it’s encouraging to hear that you’re thinking along the same lines! To directly address your question about differentiation - we see it in two high level areas: + Usability without sacrificing analytical power - our tools support a higher level of complexity that better addresses the individual nuanced use-cases of most businesses, without making it impossible to use. Three specific examples: 1) we don't limit the amount of analytical depth (you can slice and dice infinitely in any query) 2) our individual tools don’t operate in silos - you can actually push a slice of data from one to the next - a totally new concept for this class of tools, and 3) you can modify how data shows up in your analytics without modifying code after the product is installed. All of this is based in a simple drag-and-drop interface which we believe is a lot more intuitive way to build up an analysis. + Pricing model - pretty much everyone else charges per event, which a) is a meaningless metric to most people and doesn’t correlate directly with value, and b) often trips people into paying significantly more for a tool without a commensurate increase in the growth of their business - most people underestimate how many events they actually need to track to get really insightful data, and that number can easily double or triple after you’ve been using a product for a week or two.
@jeremy44 Cool. It sounds like you've thought about the problem in clear terms. Good luck. I'll keep my eye on Indicative.
Excited to see Indicative on here. I've been using their service (as a beta client), alongside MixPanel, to measure my landing page and app...and while both services are great, I think Indicative's dashboard is a lot more user friendly (and visually pleasing!).