Howler AI

Get more press with AI-powered media outreach 🚀

3.2/5
About

Howler takes away the tedious, time-sucking work of media outreach by sending personalized pitches hand-written by experts to journalists likely to feature your product.

Each list of journalists we target is unique to the product, and determined algorithmically based on what the journalist has written about before (among other things).

Would you recommend this product?
21 Reviews3.2/5

Stolen copy from Prumio - glad to see you were inspired!

Pros:

using AI could potentially be useful

Cons:

Ripping off copy once again

Upvote (18)Share
Hey James good thing you posted would have never known about alternatives. Would you recommend service for launched live products only? We have launched our product but based on user feedback went back to waiting list and will launch BETA 2.0 few months from now. Would you recommend service like that at this stage? Thank you

We used their services to launch our product and we're very satisfied with the results. They saved us tons of time and helped bring lots of traffic and signups.

Pros:

These guys are just awesome!

Cons:

There is still a room to improve.

seems to be a good team behind the product

Pros:

great targeting and customized solution for enterprise industry updates

Cons:

not much, but room to expand to cold lead gen

:)->--< <<< A happy howler

Pros:

Aggregating places to launch saves time

Cons:

It doesn't replace 100% of other launch efforts

May i leave it blank

Pros:

This team is incredible. Love the idea and execution! Already saved us a lot of time!

Cons:

Still a lot to improve.

Its amazing overall

Pros:

We used it - loved it

Cons:

Needs more automation

Cloned product

Pros:

None

Cons:

Copying existing competitors, fake reviews, fake AI

We have used this service for 3 months now and the only "PR" opportunities they brought to us were paid advertising. They never delivered the comprehensive report they promise at the end of each month, instead all I got was silence. While on the website, there is no way where I can log in and modify or even check the status of my campaigns. Totally un-transparent.

Pros:

It is a nice idea

Cons:

Bad communication, failed implementation, no reporting, unresponsive to messages, unable to login.

Upvote (2)Share
I wish I had read your note on this service before engaging them Matej. You are 100% correct on every count. The site clearly states "At the end of the month we’ll send you a comprehensive report of the emails sent, complete with their open and reply rates." This is simply not true, based on your experience and ours. We've had the service on for three billing cycles also, and the only "report" we got was a reply email six days after we asked for the "comprehensive report." Love the idea and happy to try new approaches to promotion. But I'm not a fan of firms claiming they are using AI but being unable to provide summary statistics even the weakest system should be able to spit out in the ordinary course of business. Too bad. There are other on demand PR offerings that are totally legit, such as Conrad Egosa's Publicize. Going to try out Prumio.com as a result of other comments in this thread.

The main problem with this product is that you never get a list of journalists they are contacting, so I have no idea of the quality of the list. We didn't get any results on our campaign, but maybe it'll work for other people. It's a good idea, and a nice team, but the lack of transparency makes it a non-starter for me.

Pros:

Nice and responsive people to work with.

Cons:

Buyer beware- only numerical analytics on the campaign- you never get to see the list of journalists they are contacting- zero visibility.