Howler takes away the tedious, time-sucking work of media outreach by sending personalized pitches hand-written by experts to journalists likely to feature your product.
Each list of journalists we target is unique to the product, and determined algorithmically based on what the journalist has written about before (among other things).
It is a nice ideaCons:
Bad communication, failed implementation, no reporting, unresponsive to messages, unable to login.
We have used this service for 3 months now and the only "PR" opportunities they brought to us were paid advertising. They never delivered the comprehensive report they promise at the end of each month, instead all I got was silence. While on the website, there is no way where I can log in and modify or even check the status of my campaigns. Totally un-transparent.Matej Mitev has used this product for one month.
These guys are just awesome!Cons:
There is still a room to improve.
We used their services to launch our product and we're very satisfied with the results. They saved us tons of time and helped bring lots of traffic and signups.Rashid Khasanov has used this product for one month.