How I Built This: Sara Blakely, CEO of Spanx

How a pitch in a ladies room changed Sara's life

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Ben Tossell
Ben TossellHunter@bentossell · Services for startups
This was the first episode in the new NPR series 'How I built this' At 27, Sara Blakely was selling fax machines and desperate to reinvent her life. So she came up with Spanx — hosiery that eliminates panty lines — and set to work building her business. During the seven years Blakely sold fax machines door-to-door, she faced a lot of rejection