Launching today
HookLens
Hook. Body. CTA. Know exactly where your ad fails.
79 followers
Hook. Body. CTA. Know exactly where your ad fails.
79 followers
Most video ads fail silently. You spend money, get bad results, and have no idea why. HookLens watches your ad frame by frame, transcribes the audio, and delivers a full breakdown — hook score, body retention, CTA clarity, audio pacing, and a line-by-line script rewriter that shows your exact spoken lines with specific rewrites for the weak ones. Upload any video ad and get a downloadable client-ready report in minutes.
HookLens
Love the framing — most ad tools show you what happened (CTR, ROAS), but not where exactly you lost people. The frame-by-frame hook scoring is the most actionable part. Do you have benchmark data by industry/format? For example, what's a "good" 3-second hook score for a DTC product ad vs a SaaS demo? That context would make the scores much more useful when presenting to clients.
HookLens
@ilya_lee That's a really good point and exactly the feedback I am looking for, thank you! Right now scores are relative to specific platform and ad objective, but industry benchmarks by format would take it to another level. Adding it to the roadmap, thanks for the direction!
Curious about the hook scoring - do you analyze it purely on visual/audio cues, or do you also factor in platform-specific retention curves? Trying to figure out if the 3-second hook benchmark is adaptive based on where the ad runs.
HookLens
@marc_humi Hey, thank you so much for the question!
Right now, it's primarily visual and audio cues combined with platform context — so TikTok scoring weights the first 2-3 seconds way more heavily than for example YouTube would.
I'm actually working on something with live platform data for Meta/TikTok/Google Ads. So industry-specific retention curves are on the roadmap for sure and it will be a pretty big update - excited to share it with you once it's live!
BlocPad - Project & Team Workspace
The frame-by-frame analysis is what makes this actually useful imo. Most ad analytics just give you aggregate numbers but you're left guessing what specific part lost people. Being able to pinpoint "they dropped off at the 3 second mark because your hook was too slow" is way more actionable than just seeing a low view-through rate.
HookLens
@mihir_kanzariya Yes!! That's exactly the idea, thank you for your feedback!
Useful! Will try it out for our marketing team
HookLens
@abhinavramesh Thank you!! I would genuelny love to hear what your team things — feel free to reach out after you try it!
Impressive! I'll share it with a couple of friends working with video ads, looks super helpful 🔥
HookLens
@ruxandra_mazilu Thank you, really! I would love to hear what they think after trying it. Feedback from such experts will really pivot this tool into perfection!