"Hooked" Book

How to Build Habit-Forming Products

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Nir Eyal
Nir EyalHunter@nireyal · Author of "Hooked" blog at NirAndFar.com
I just released my book, Hooked: How to Build Habit-Forming Products. AMA!
Kevin Li
Kevin Li@liveink · Co-Founder at Farmstead
finished, left a 5 star review :). @nireyal can you tell us some stories from the last days of AdNectar (ie. the emotional ones, like when you were personally in debt, cofounder fights, investor fights etc?) Still remember when we tried to work with you guys at Watercooler =)
Nir Eyal
Nir EyalHunter@nireyal · Author of "Hooked" blog at NirAndFar.com
Thanks for the review Kevin. Glad you liked the book. We certainly had our share of bumpy roads at AdNectar but thankfully the team never fought. We certainly had disagreements but the founders never got nasty. In fact, I just had lunch with the founding team yesterday! To keep things civil, we nominated one of the founders to a role we called, "Captain Culture" to ensure that it was always someone's job to make sure the team followed the rules of good communication and that we made time to provide periodic feedback before issues got out of hand.
Kevin Li
Kevin Li@liveink · Co-Founder at Farmstead
@nireyal thanks! the captain idea is great =). next question is people are quiet, when (and/or if) do you see yourself embarking on your next company?
Nir Eyal
Nir EyalHunter@nireyal · Author of "Hooked" blog at NirAndFar.com
Who knows? I originally started researching habit-forming products to find my next business opportunity. However, I haven't found anything that hits my bar yet. Break-out companies are very rare so I don't mind waiting a while. I also have come to really enjoy the writing, consulting, and teaching I'm doing now so I'll keep doing those things for now. Curious, why do you ask and what would you do if you were me?