Hearst Castle App

Your personal, mobile tour guide

#1 Product of the DayApril 26, 2014
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A note on copywriting: "Immersive Mobile Experiences" is the first thing I see on this page. Is that the best way to communicate what this product is, and how it helps me? I'm wondering if something like "Your mobile tour guide" would be better.
I agree with Justin and the majestic hero image, while intriguing, doesn't tell me much about the product.