Hacking Growth

The definitive playbook for growing your business

#3 Product of the DayApril 25, 2017

Reviews

  • Chris GuestHead of Marketing & Growth at Topology
    Pros: 

    Great primer on growth marketing, accessible to those new to the topic

    Cons: 

    @seanellis I'd love more content on Growth Equations!

    This is a great overview on Growth Hacking, what, why and how to get started at implementing it for your organization.

    I recently bought a copy to give to our CTO to help spread the growth hacking gospel internally, and the book is doing a great job of bringing everyone up to speed as it does the rounds internally.

  • Paul LmnnrCMO at beekast
    Pros: 

    This book basicaly explains everything you need to know about growth hacking. Both simple and exhaustive !

    Cons: 

    It's actually pretty cool.

    Two growth hacking experts sharing their tips ! Must read !

Discussion

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Morgan Brown
Maker
@morganb · Author, Hacking Growth
Thanks for sharing Hacking Growth, @hnshah! Hey everyone, Sean and I have spent the last couple of years trying to put together a definitive playbook on how to create sustainable growth. Hacking Growth is the outcome. It's not a recipe book of hacks but rather an overview on how to build your company for growth and run the high-tempo experimentation process necessary to drive growth. The book is broken down into two parts: Part I: The Method, which covers building a growth team, ensuring your product is a must-have, finding your growth levers and experimenting at a high tempo. Part II: The Playbook, which shows you how to apply rapid experimentation to drive growth across your entire customer journey: acquisition, activation, retention and monetization. It's received really great early feedback from lots of people we respect, and we hope you'll check it out. If you pick it up, email us the receipt at hackinggrowthbundle@gmail.com for an invite to a special live Q&A Sean and I are doing in a couple of weeks. 🙌🙌🙌
Ben Tossell@bentossell · Partner https://theupstarters.co/
@morganb Nice! Is this the follow on from Growth Engines ? Growth Engines was actually one of the first books I read when diving into the startup world! Will be checking this out
Morgan Brown
Maker
@morganb · Author, Hacking Growth
@bentossell Hey Ben, yes, this is the result of all the research and case studies in Growth Engines. It took a bit longer than we thought to synthesize and put it all together, but Hacking Growth takes all that we've learned through our careers and our research and interviews and boils it down into a framework that can work (hopefully) for any company. Looking forward to your thoughts!
Sean Ellis
Maker
@seanellis · CEO, GrowthHackers
Thank you for sharing @hnshah ! This book was definitely a labor of love and we're very excited to finally have it be publicly available. It was not a easy task to distill decades of experience and research into a single actionable book, but that was our goal for Hacking Growth. I'm confident that all readers will significantly increase their abilities to accelerate sustainable growth for worthy products. Looking forward to everybody's feedback!
Seth LoueyHiring@sethlouey · 🙌 2016 PH Maker of the Year Nominee
@morganb is it going to be in audio format? // @hnshah
Sean Ellis
Maker
@seanellis · CEO, GrowthHackers
@sethlouey @morganb @hnshah Yes, it's available on Audible now with narration by Morgan and me.
Jibril Quincy@mou_jb · UX / Brand Designer
@morganb @hnshah @gmail Thanks for sharing. I'd like know if there are provisions for sending feedback after reading the book.
Lili Balfour@lilibalfour · www.financeforentrepreneurs.co
@morganb @hnshah Got mine today. Will email my receipt.
Greg John Keegan@gregjohnkeegan · CEO - Story Models
@seanellis @sethlouey @morganb @hnshah fantastic - looking forward to it.
Morgan Brown
Maker
@morganb · Author, Hacking Growth
@mou_jb @hnshah @gmail Hey Jibril, for sure, you can ping Sean or I on Twitter @morganb or @seanellis there, or on the GrowthHackers community boards: http://community.growthhackers.com/ Thanks!
AlexandraT Greenhill@atgreenhill · Founder of Littlecodr, game kids code
You are amazing @seanellis and thanks @hnshah for sharing this - we have followed the growth hacking principles from day one and OMG what a difference!
Everette Taylor@everette · CMO @Skurt || 4x Founder
Funny, I get asked all the time if you could recommend one book to read - what would it be? I always struggle with this question because there's so many to choose from and nothing has really made its way above the fray...until now. Was lucky enough to get a sneak preview of this book early and its definitely the best book I've read on growth and marketing + doing it in a healthy, sustainable way. Congrats on the launch @morganb @seanellis
Morgan Brown
Maker
@morganb · Author, Hacking Growth
@everette Thanks Everette, means a ton coming from you 🙏🙏🙏
Sean Ellis
Maker
@seanellis · CEO, GrowthHackers
Thanks @everette !
Alexis Dollé@alexisdolle · Lead Growth Engineer @ Mailbird
Like I mentioned in my post https://medium.com/@alexisdolle/... I think this is the best book ever written on Growth Hacking :) A lot to learn for all Marketers! Great Job @SeanEllis and @MorganB
Morgan Brown
Maker
@morganb · Author, Hacking Growth
@alexisdolle @seanellis Thanks Alexis, we really appreciate it!
Anuj Adhiya@anujadhiya · Engagement/Analytics at GrowthHackers
For me, this is the "Learn Startup" (and more, imo) for the Growth hacking world - that essential book that you can keep going back to when you need a guide on your journey. This is also about as close as you can get to have the OG's of growth giving you advice on demand, which should make it a complete no-brainer.
Morgan Brown
Maker
@morganb · Author, Hacking Growth
@anujadhiya Thanks Anuj! You're the man 🙌
Patrick Vlaskovits@pv · Founder, Superpowered
Two of the best marketers I know, Morgan and Sean, have written (finally!) THE guidebook to growth hacking and marketing. If your mandate is to drive high leverage and consistent growth, then this book is your new best friend. :)
Morgan Brown
Maker
@morganb · Author, Hacking Growth
@pv Thanks for all the support and help along the way Patrick! 🙌🙌🙌
Sean Ellis
Maker
@seanellis · CEO, GrowthHackers
@pv Thanks, awesome to finally capture the details of the concept in a book that you and I conceived several years ago over drinks with @hnshah .