Guide to PR (book)

The burned-out bloggers guide to PR by Jason Kincaid

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Jason Kincaid
Jason KincaidMaker@jasonkincaid
Hi folks, I'm really excited to see this here as I wrote it with founders (and the startup community) in mind. If you have any questions, please ask away! (Thanks for sharing @rrhoover!)
Ryan HooverHunterPro@rrhoover · Founder, Product Hunt
PR-related hunts tend to get a lot of love on Product Hunt (here are a few via search). Former TechCrunch writer, @jasonkincaid, just release this comical yet practical guide to PR. Here's a quote from @arrington: "It has something for everyone, and it's smart. It's also laugh-out-loud funny...It's indispensable for startup founders, and they'll love it. Bloggers and reporters will cry over how perfectly it describes their frustrating lives. And PR people will groan and say it's all nonsense." I think @imkialikethecar will like this. :)
Kia K.
Kia K.@imkialikethecar · words...
@rrhoover yes, that's one I like #nosarcasm
Ryan HooverHunterPro@rrhoover · Founder, Product Hunt
@jasonkincaid what's the most creative or ridiculous pitch you've received?
Jason Kincaid
Jason KincaidMaker@jasonkincaid
@rrhoover Oy, there were a bunch :-) A guy once dressed up in a giant chicken suit and walked around in front of the TechCrunch office for hours with a sign calling us chicken (get it?) for not writing about his company. It was a slow day so I did a post with a video of him, but I don’t think it would work again. (then again, it would be funny if a bunch of giant farm animals parading in front of TC HQ became a thing…)
Ryan HooverHunterPro@rrhoover · Founder, Product Hunt
@jasonkincaid now I know what to do next time we need press. #noshame
Jack Smith
Jack SmithPro@_jacksmith · Serial Entrepreneur & Startup Adviser
@jasonkincaid I remember that post :)
Alexander Horré
Alexander Horré@alexhorre · Product Manager, iZettle
Jason Kincaid
Jason KincaidMaker@jasonkincaid
@alexhorre Great, thanks! Hope you like it!
Jack Smith
Jack SmithPro@_jacksmith · Serial Entrepreneur & Startup Adviser
@jasonkincaid any eta on when the physical version is coming out? I love your writing.
Jason Kincaid
Jason KincaidMaker@jasonkincaid
@_jacksmith Thanks Jack! Been working on the physical version stuff all day. Aiming for <2 weeks, I'll be tweeting etc. about it when it's ready (I want it too!)
Jack Smith
Jack SmithPro@_jacksmith · Serial Entrepreneur & Startup Adviser
@jasonkincaid awesome. Just out of interest, what's involved in the "physical version stuff"?