GTM Cleaner

GTM Cleaner

Optimise your GTM container for best practices with 1 click!

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MeasureMinds always cleans their client’s GTM accounts in onboarding. We go through many processes including, applying a naming protocol, optionally removing unused tags, triggers and variables, applying recommended settings and much more!
GTM Cleaner gallery image
GTM Cleaner gallery image
Free
Launch Team
Anima Playground
AI with an Eye for Design
Promoted

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MeasureMinds
Maker
📌
We created this free-to-use tool because we go through a clean-up process every time we take on a new client. Instead of doing this manually every time, we decided to automate it and release it to the public! Here are the processes that the GTM cleaner runs through: - Create folders to mark anything for deletion or review - Optionally delete paused tags, unused triggers, and unused variables - Rename variables, tags, and triggers - Create folders for user-defined built-in variables: Built-in variables - Create user-defined built-in variables - Change references from built-in variables to user-defined variables - Delete built-in variables - Set oncePerLoad for each tag (based by option) - Change gtm.click tags V1 -> V2 - Change gtm.linkClick tags V1 -> V2 - Create GAS variable if it doesn’t already exist - Update UA tags: --> Update fields to set from true, false to variables --> If label or value empty set {{undefined}}, 0 --> If no gas set {{00 – Google Analytics Settings}} and overrideGaSettings to false