GIFted

Create and discover GIFs acted by real people

GIFted is a GIF community in which people GIF themselves to express their take on specific situations, emotions and gestures. Users can browse GIFs, act their own GIFs (with or without sound), participate in a daily GIF challenge and download GIFs to their phone to use them on any chatting platform.

Reviews
Steven Clausnitzer
 
Discussion
Hey everyone, I’m Rotem from Guggy (YC S17). 6 months ago we launched our GIF messenger. It took us 2,000 coding hours and many more marketing efforts to find out that we need to discontinue working on it. I’m sure many of you are familiar with the feeling of “all we need is to launch THAT feature, and we’ll see a beautiful retention graph forming”. So that’s what we did. We tried a lot of things and nothing really worked. We had endless debates of whether we should optimize the product or start from scratch. It was pretty frustrating. At some point we decided to follow a hunch we had for a while, and enabled users to direct and act GIFs for pre-defined tags (#smile, #grouphug etc.). We had a NLP engine that automatically offers GIFs based on what you type when you use our messenger, and we were excited about the idea that our engine will offer users their own GIFs. The results were great! Users recorded 50, 60 and even 90 GIFs in their first session and under 15 minutes, they loved that part. But unfortunately they didn’t use the GIFs in the messenger. They actually didn’t use the messenger at all. We decided to discontinue our messenger and to launch GIFted, a GIF community in which people GIF themselves to express their take on specific situations, emotions and gestures. A month ago, we silently launched our early beta and so far thousands of teens across the US have created so many hilarious, creative GIFs…repeatedly. GIFted users can browse GIFs, act their own GIFs (with or without sound), participate in a daily GIF challenge and download the GIFs to their phone to use them on any chatting platform. Things look much better now. We’ll be here for the rest of the day to answer any question you have and listen to your feedback. Oh, and just for fun, let’s make a GIF contest: Most liked GIF (on GIFted) for the tag #firstworldproblems by the end of Wednesday (midnight PST) wins a GIFted T-shirt (shipped in the US). Btw, we already notice that one of our users will probably be famous one day. Check some of his gifs: http://getgiftedapp.com/media/TU... http://getgiftedapp.com/media/9o... http://getgiftedapp.com/media/sN...
Clever! GIFamous?
@mark_katakowski Thanks! that could have been a good name as well 😉
Can you explain more about the challenge aspect of it? :)
@aaronoleary sure. Rotem ^ just shared more info about that. I'd be happy to answer more questions 😄
@aaronoleary @erikbrodch Everyday 3 tags participate in a GIF challenge where the person that recorded a gif to one of these tags and have the most likes by the end of 1pm PST, wins :)
This looks fun. Alternative tagline: Charades with GIFs.
@rrhoover 10x Ryan. When you browse the different GIFs you see people expressing their thoughts and feelings through these GIFs. Users can record GIFs for pre-defined GIFs, but can also type their own tags. So you can see people making GIFs for tags like #Trump, expressing their thoughts.
I'm not the target market, but this looks cool. You could also try showing users short video clips and making a GIF of their reaction, and automatically adding appropriate hashtags.
@alexkrupp Interesting. We were actually thinking of allowing users to suggest tags for other users to express. wdyt?
@rotemthegolfer Yeah maybe. My intuition is that whatever makes people most likely to do it as kind of a party game with their friends is the direction you should go. (On the theory that the way this goes viral is if the experience is designed to make it super fun for for the person introducing it to their friends to watch them go through the process of creating their first few gifs.)
@alexkrupp I see. Well, actually people are recording GIFs everywhere. At their school, at home and even in the car (someone else is driving don't worry 😃) It may be a good idea to do some kind of a gimmick to make people record more, we actually just updated the app with halloween content. It is important for me to express that we don't see GIFted as some kind of a gimmick. Because of the interesting behavior of our users, it makes us believe GIFted can become huge as Instagram or Musical.ly.