What an incredible tool for discovering new brands that are both local and international. The filtering and pre-curated lists are great features. Really, really impressed and have shared it with my colleagues
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Awesome way to get to know more brands. I am curious though, how do you define what a quality brand is?
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Asked too soon, just saw your reply to someone else with the same question :)
Love this "Brands with great blueprints for environment, social, and governance"
@sarah_buckman Thanks Sarah for your question. Defining "quality brands" can be a bit tricky, but we usually rely on 4 topics: Product, Company, People.
Product: Does the product created by the brand is well designed, made to last and convenient?
Company: Does the company is trying to manufacture products in a sustainable way?
People: Do people love the brand?
As we go, we are discovering more criteria, so feel free to let us know if you would like to see a specific metric for brands!
@sarah_buckman thanks for looking, Sarah. To complement what @maxime_yahouedeou mentioned, on the metric side, we are filtering to get to the brand level and not stores. Brands are the owners of the IP, and that's where we can extract the data from the product, category, certification, and other qualifiers that surface authentic brands.
It's so difficult to discover new authentic brands out there in the sea of noise, Google and Amazon are good at surfacing those. I hope this is helpful; happy to connect further. Cheers
👋 Hey PH Community :)
I’m Maxime, the product manager at GeniusWire. My team and I are super happy to finally release our new platform, accessible to everyone (and free).
GeniusWire is a curated directory of e-commerce brands. We believe that discovering quality brands and reliable key metrics should be easy and accessible for everyone.
Today you can browse brands by category, location and curated collections, such as: “Sports & Outdoors”, brands in “New York”, and “1% for The Planet”. You will also find key metrics on every brand page.
🌱 Hopefully, this tool makes it easier for people to find great brands that focus on quality & sustainability, and also helps entrepreneurs grow their brands.
We’ve spent some time interviewing and being mentored by some of the best high-performing business leaders we know to find out about what key metrics they rely on to make clear decisions. We added them here, making it easier to access this data.
Spending time doing research before taking actionable steps - whether to make a purchase, invest, or build a brand - is necessary and making this easier should be accessible to everyone. Our goal is to make this easier as well.
✌️ Would love to hear your thoughts!
Thanks for helping us build the best GeniusWire for everyone. Happy to answer any questions and comments.
Sweet! Grats on the launch. Been looking for something just like this to help me navigate the endless sea of brands out there today.
For clothing - is there a way to filter by gender? I was trying to search for "men's fashion" brands but wasn't able to figure out how. Thanks!
@saasdesigner amazing thank you for sharing! Yes love that! So many opportunities to add 🔑 search features. We will use this great feedback towards building out new tools to do this type of sorting.
@saasdesigner Thanks Bren for your comment. We are currently working on this kind of features.
Today you can browse using the category "Clothing", but soon you will be able to search by:
- Sub-categories (Men's fashion)
- Products (Jacket)
- And Product Features & Materials ( Waterproof, Wool, etc..).
We would love to chat more about it with you, to accurately understand what you need!
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I was looking for IT brands like Microsoft,Snapchat, and other software brands because i am more interested in these brands. Can you help me locate software brands?
@varunrazora Hey Varun, at the moment we are focusing on eCommerce brands only. What kind of software brands would you be interested in? And which metrics would you love to see?
@varunrazora ooh thank you for the interesting feedback. Tell us more!
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@maxime_yahouedeou Software and more tech based companies are also into e-commerce. You can buy anything on internet these days.
Your product is great and i also understand it's just a start for you guys but i just gave you guys my suggestions for e-commerce brands i wanted to see. I really wanted to see you guys grow and major updates in coming days. All the best brother
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Such a great product and so cool to see it reach this momentous point. I can't wait to see what's next!
@pamela_toman 🙌 yay thank you! I'm so grateful for this great comment. YES! 🔥
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I love it. Been looking for something similar for quite some time. Even better coming from a Montreal team. I'd like to have more ways to filter out results. I am looking for running shoes brand but I can't search that category and the sports category is too large.
But I am sure you guys are already working on it ;-)
@philgo20 thank you so much yess! such great feedback! Yes, we're working on it and can't wait to facilitate this for you and share this feature soon :)
@philgo20 This is exactly what we are trying to build!
Today you can browse using the main category and it's a good start, but not enough.
What we are currently building will allow you to search and filter by:
- A sub-category (Shoes)
- A product (Running Shoes)
- A product feature / material (GORE-TEX / Waterproof)
So we can understand you better, are you looking to benchmark your brand with similar brands?
Or for which objective are you trying to find "running shoes"?
@philgo20 Thanks, Phil, for sharing your use case. We need more of those. Between lead generation for B2B sales and consumer brand discovery, we will have to choose a path.
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@maxime_yahouedeou My use case is purely personal: looking to discover great new consumer brands, versus discovering the ones spending the most in marketing or relayed by my social media echo chamber.
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@alexandre_renaud For sure. I know where you guys are coming from and I am not sure my use case is where you headed but hey ;-) I wish I had taken the time to say hi at the BDC event last week. Great stuff you guys are doing. Keep it up!
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It seems like a cool product to use for your business expansion, especially in the case when you have particular metrics to search exactly for your own business needs. Looks interesting, would love to try it;)
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