We just thought that the biggest friction of buying furniture was this question "How would this look in (name of the room)?"
So we built a prototype using the simplest furniture w/ the broadest appeal: Ikea. We even called it Ikea Now.
Did we get their permission? Nope. We just wanted to test this concept and knew it would take forever getting it through them.
4 weeks later, we launched it.
But Apple featured us. Then the press picked us up. Oh boy.
Quickly, we discovered that people don't furnish their entire homes loyal to a specific brand and they wanted a variety.
Long story short (interesting talks w/ the Ikea legal team, more press, working w/ other retailers & 300k users later), we quickly adapted and now we are here :)
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@drew23 I like the motivation for Furnish and its potential! Are you looking for help with the app's design (UX and/or UI)? If so, email me and I'll share work samples: lukebornheimer@gmail.com
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