Empathy Wines by Gary Vaynerchuk

A Wine subscription box that makes great Wine affordable

We started Empathy Wines with a radical new way of selling wine, and ambitious goals. We want people to pay less for great, authentic wines by delivering them direct to their door, while shining a spotlight on top-tier grape growers, the unsung heroes of the wine world.

Founded by Gary Vaynerchuk, Jon Troutman, and Nate Scherotter

Discussion
Would you recommend this product?
10 Reviews4.0/5
Always good to see Gary still crushing things. pun intended.
This is a great gift idea, just in time for the holidays.
Interesting to see this, didn't Gary get his start with selling Wine? Cool to see he still sees value in this Business model. I know my Girlfriend will for sure be taking out a subscription 💃
@aaronoleary Yes, with Wine Library. I didn't expect this from Gary, but it makes perfect sense, and I love the story behind the company. It's a great price too!
@aaronoleary Probably worth noting that it's a completely different business model to anything he's done before. It's Direct To Consumer.... which is totally hot right now, and I suspect will be the business model that really puts the nail in the coffin of the traditional retail model
Thanks for all the kind words and feedback, PH friends! It’s been an exciting, whirlwind week for us.
I've been fascinated by the Direct to Consumer business model lately. Companies like Brooklinen and Misen are winning big, building huge brands around that idea of "building a better product by cutting out the middle man", and with the recent demise of several retail giants, I think the door is wide open. So, it was with great delight that I saw @garyvee launch Empathy Wines. I can't wait to see what he has to say when he starts talking about D2C, because in a classic case of "watch what I do, not what I say", I don't recall having seen him talk a great deal about that business model prior to the Empathy Wines launch.