Empathy Wines by Gary Vaynerchuk

A Wine subscription box that makes great Wine affordable

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We started Empathy Wines with a radical new way of selling wine, and ambitious goals. We want people to pay less for great, authentic wines by delivering them direct to their door, while shining a spotlight on top-tier grape growers, the unsung heroes of the wine world.

Founded by Gary Vaynerchuk, Jon Troutman, and Nate Scherotter

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Phil Toronto
Tyrel Johnson
Skyline Marketing
 +6 reviews


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@ChuckReynolds@chuckreynolds · build & track websites. cofounder Vuurr
Always good to see Gary still crushing things. pun intended.
Randi Barry
Randi Barry@randibarry · Co-Founder drophook App & Nautic Nomad
This is a great gift idea, just in time for the holidays.
Aaron O'Leary@aaronoleary · Community @producthunt. Nontechtech
Interesting to see this, didn't Gary get his start with selling Wine? Cool to see he still sees value in this Business model. I know my Girlfriend will for sure be taking out a subscription 💃
Tyrel Johnson
Tyrel JohnsonHunter@tyreljohnson · Entrepreneur
@aaronoleary Yes, with Wine Library. I didn't expect this from Gary, but it makes perfect sense, and I love the story behind the company. It's a great price too!
Ross Currie
Ross Currie@rossdcurrie · Founder, Brutal TearDowns
@aaronoleary Probably worth noting that it's a completely different business model to anything he's done before. It's Direct To Consumer.... which is totally hot right now, and I suspect will be the business model that really puts the nail in the coffin of the traditional retail model
Jonathan Troutman
Jonathan Troutman@jonathan_troutman
Thanks for all the kind words and feedback, PH friends! It’s been an exciting, whirlwind week for us.
Ross Currie
Ross Currie@rossdcurrie · Founder, Brutal TearDowns
I've been fascinated by the Direct to Consumer business model lately. Companies like Brooklinen and Misen are winning big, building huge brands around that idea of "building a better product by cutting out the middle man", and with the recent demise of several retail giants, I think the door is wide open. So, it was with great delight that I saw @garyvee launch Empathy Wines. I can't wait to see what he has to say when he starts talking about D2C, because in a classic case of "watch what I do, not what I say", I don't recall having seen him talk a great deal about that business model prior to the Empathy Wines launch.