Empathy Wines by Gary Vaynerchuk

A Wine subscription box that makes great Wine affordable

We started Empathy Wines with a radical new way of selling wine, and ambitious goals. We want people to pay less for great, authentic wines by delivering them direct to their door, while shining a spotlight on top-tier grape growers, the unsung heroes of the wine world.

Founded by Gary Vaynerchuk, Jon Troutman, and Nate Scherotter

Phil Toronto
Tyrel Johnson
Chandreyi Saha
 +7 reviews
  • Crystal White
    Crystal WhiteNurse, app/website designer

    Has, a great brander, behind it.


    It'll, get you drunk.

    Gary.V, has inspired this young 25yr old to push harder with my brand and help reach out to others.

    Crystal White has never used this product.
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@ChuckReynolds@chuckreynolds · build & track websites. cofounder Vuurr
Always good to see Gary still crushing things. pun intended.
Randi Barry
Randi Barry@randibarry · Co-Founder drophook App & Nautic Nomad
This is a great gift idea, just in time for the holidays.
Aaron  O'Leary
Aaron O'Leary@aaronoleary · Community @producthunt. Chef.
Interesting to see this, didn't Gary get his start with selling Wine? Cool to see he still sees value in this Business model. I know my Girlfriend will for sure be taking out a subscription 💃
Tyrel Johnson
Tyrel JohnsonHunter@tyreljohnson · Entrepreneur
@aaronoleary Yes, with Wine Library. I didn't expect this from Gary, but it makes perfect sense, and I love the story behind the company. It's a great price too!
Ross Currie
Ross Currie@rossdcurrie · Founder, Brutal TearDowns
@aaronoleary Probably worth noting that it's a completely different business model to anything he's done before. It's Direct To Consumer.... which is totally hot right now, and I suspect will be the business model that really puts the nail in the coffin of the traditional retail model
Jonathan Troutman
Jonathan Troutman@jonathan_troutman
Thanks for all the kind words and feedback, PH friends! It’s been an exciting, whirlwind week for us.
Ross Currie
Ross Currie@rossdcurrie · Founder, Brutal TearDowns
I've been fascinated by the Direct to Consumer business model lately. Companies like Brooklinen and Misen are winning big, building huge brands around that idea of "building a better product by cutting out the middle man", and with the recent demise of several retail giants, I think the door is wide open. So, it was with great delight that I saw @garyvee launch Empathy Wines. I can't wait to see what he has to say when he starts talking about D2C, because in a classic case of "watch what I do, not what I say", I don't recall having seen him talk a great deal about that business model prior to the Empathy Wines launch.