Email Benchmark 2020

As someone who is in the e-commerce space, I am SUPER impressed with this e-book. Genuinely.

The report says “91% of shoppers would abandon an online retailer over a poor shopping experience”. This proves, delivering delightful shopping experiences such a critical thing for e-commerce brands.

Great stuff, not many industry reports available on Personalizaition that are this credible. Great work team Netcore, thanks for sharing @nikkielizdemere.

The eCommerce landscape is evolving faster than ever. Lockdowns, social distancing and more such restrictions due to the pandemic have made customers move to online shopping and for many, this shift is now permanent. With decreasing attention span, and an ever-growing list of items to select from, online shoppers nowadays demand a personalized shopping experience. However, the concept of personalization can mean different things for retailers and customers alike, which is resulting in different levels of customized experiences across the eCommerce industry. To help eCommerce brands understand their customers better, Netcore partnered with Wakefield Research to conduct research across 200 eCommerce retailers and 600 eCommerce shoppers. The research study explores the following areas: - The consequences for eCommerce brands if their personalization endeavors don’t match customer expectations - Major challenges faced by eCommerce brands in delivering personalization - Key metrics for eCommerce brands to benchmark - ROI from investments in personalization - Hottest trends and innovations in eCommerce personalization Many more insights for you to look forward to…

This is a fascinating report to study. Gives a clear overview of how personalization impacts the Key metrics. As a customer, I'd keep an eye on the important eCommerce trends.

Great report. Benchmarks on conversions, cart rates are very helpful.

I do believe that Search Personalization is going to be a trend to look out for. As customers, we want all the products readily available to us on the website with minimal effort and search personalization is the solution.