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Exclusive: Kickstarter launches its first new product in 9 yearsAmid stagnant growth and a leadership exodus, Kickstarter's co-founder returns to the helm. Today, the company is launching its first new funding product since launch, Drip. Instead of supporting a project, backers can now pledge a recurring donation to a creator.
Kickstarter reboots its Patreon competitor, DripKickstarter hasn't done a lot with Drip since acquiring the service from the Ghostly International record label a year and a half ago. Since then, the site has mostly continued its mission of helping bands and labels fund their projects through a subscription-based plan, with little input from its new owners.