Direct by Instagram

Instagram's new messaging app

#3 Product of the WeekDecember 07, 2017
+1

Direct by Instagram is a new way to directly message friends on Instagram.

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Reviews

  • Maxim LeonovichLove things like vim
    Pros: 

    I don't see any

    Cons: 

    Another messenger app == another battery hog

    I don't see any reason for this product to be created and I'm afraid that they will deprecate an in-app messages, so I will be forced to use the new app.

    Maxim Leonovich has never used this product.
    Comments (1)
  • Veli BahçeciGrowth Hacker & Digital Marketing Expert
    Pros: 

    There is no pros

    Cons: 

    Not suitable with multiple account management

    I tried to use it but when I change the account via instagram app and turn back to direct app it didn't go on with active account's direct messages. It is automatically showed me other account's DM. And you can not change it using direct.

    Veli Bahçeci has used this product for one day.

Discussion

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nusu@nusususuzu · full-stack web developer
Extracting Snapchat Clone from Instagram to a new app, congratulations guys you made a huge difference.
Jason Sooter@jasonsooter · CEO, The Organic Bloom
@nusususuzu I think this sarcasm will definitely be lost on FB. They clearly see copying successful approaches as a strategy more than something to be mocked. Ha!
Brent Burghdorf@brent_burghdorf · Bringing ideas to life.
@nusususuzu I’m in shock that they’re getting away with knocking off SnapChat this much. As a business practice they’re attempting to clone it to the point of no return. I’m no lawyer, but I would assume Snap could sue them for such things for pretty major infringement. I prefer Insta as a product, personally, but still... this is so blatant.
Kieran Daniels@kieran_daniels · CEO, TopAgent.io
@nusususuzu @brent_burghdorf Well we know why you aren't a lawyer now.
Lewis Bertolucci@lewis502 · Founder, Sellyhoo - Selling made simple.
@nusususuzu @brent_burghdorf Just like how all those brands knocked-off and cloned the original pizza.
Matus Dubrava@matusdubrava
@jasonsooter haha also in China .........
Ryan HooverPro@rrhoover · Founder, Product Hunt
Facebook's strategy these past few years has been to incubate new features within their existing apps. Instagram launched direct messaging years ago, quietly iterating on the interactions (you've probably noticed how they've pushed people into private conversations by opening a DM when you @mention a friend in the comments). Per @CaseyNewton's article in The Verge, this app is an experiment. I'm curious what success looks like for this app. At what point do you kill it or double down, @hemal?
KC Agwunobi@kc_agwunobi · EQHire.io
@mention @rrhoover great points . If adopted across the masses , I could see this succeeding due to the network effect
Matt Dominici@mattydom · Strategy, Innovation & Partnerships
@mention @caseynewton @hemal @rrhoover @3raxton if only we were in Uruguay....
Lex Valishvili@lexvalishvili · UX / UI Designer
@rrhoover i feel like they are attacking Marco Polo more with that, don't they?
Braxton Huff@3raxton · Founder of Porter, Creator, UI Designer
Would love to download this but it is only available on the Uruguayan App Store ¯\_(ツ)_/¯
Zach Wendkos@zwendkos · CXO, TrueFire
@3raxton same here
Pro Lee@li_jie · Let There Be Light
@3raxton Why chosen the Uruguayan App Store😂?
Niv DrorHiring@nivo0o0 · Words @ProductHunt & @AngelList
The true measure of success for Instagram Direct is an acquisition offer from Facebook 3 months from today
Noam “N.G.” Gordon@noam_ng_gordon · Building NearMe.pet with my dog.
@nivo0o0 I think now they are doing it only for fun and why not.
Dima Moroz@dimakanbanize · Digital Marketer
Please, no... The whole reason behind the success of Instagram Direct messages is that they are a part of Instagram app. We already have 5-7 other messaging apps on our phones, why would we want 1 more?
Jamie Martin@livejamie · Senior UX/UI at Raven Software
@dimakanbanize Nobody is forcing you to use this. They're not depreciating it from the main app.
Dima Moroz@dimakanbanize · Digital Marketer
@livejamie hm... I'm just going back to the experience we've had with the facebook Messenger - first there was a standalone app with no depreciation, but then they did carve it out from the main app altogether. Is there any official statement on this at all? So far it's only articles on tech sites and the whole thing is call a test. Considering the fact Facebook just rolled out Messenger for Kids too, I would expect them to take Direct the same path soon
Simon Bromberg@shimmb · Technical Lead @DashMD , sbromberg.com
@livejamie @dimakanbanize people constantly complain about having separate apps for Facebook and Messenger, but it's much better this way. It's very convenient to open up an app and instantly see the content and tools you are seeking, especially when you want to quickly message someone (versus opening up Facebook and browsing through your feed). Plus from a development perspective it helps guarantee a more consistent, bug-free experience because these massive software projects are totally separate.
Dima Moroz@dimakanbanize · Digital Marketer
@livejamie @shimmb that is a very valid point but the question is do we really need one more messenger? considering both facebook and instagram belong to the same company, I think they do this to win over the audiences who are not reached by facebook and messenger anymore - teens + Direct would make the life of SMM pros a lot easier. Yet, as a person who has to keep 7 different messaging apps on his phone because of the different people I have to stay in touch with, I still am unhappy about the prospects of having to deal with 1 more of them...
Simon Bromberg@shimmb · Technical Lead @DashMD , sbromberg.com
@livejamie @dimakanbanize There is no arguing that any of this is necessary. Smartphones are a luxury. The only question is: do people want it, and no amount of protesting is going to convince these companies not to try. If you take a look at the history of Internet-based messaging, I'd say it's pretty clear the competitive market has helped generate objectively better products, and not only that, but a wide variety of products each satisfying the needs of their niches. Granted it is a bit annoying to have to deal with so many different messaging apps and it is quite difficult to get the people you communicate with to consolidate.