Digital Psychology

Elevate your product using psychological techniques

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Digital Psychology is a free library of psychological principles and examples for use in your next product 🤓 Apply these techniques to enhance the customer experience and influence your user's behavior 🔥
Digital Psychology gallery image
Digital Psychology gallery image
Digital Psychology gallery image
Launch tags:User Experience•Marketing•Growth Hacking
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What do you think? …

Ryan Hoover
Product Hunt
Great resource. Another gem for product designers is Wikipedia's list of cognitive biases.
Dan
Maker
@rrhoover Check out also this fantastic resource: https://betterhumans.coach.me/co... 👌
Odair Faléco
Handpicked NFTs

The item "Commitment Consistency > Pop-ups with Yes/No questions" mentions the tatics of making our users look like fools, in my opinion this is not a great UX practice so maybe I would't put it on the list. I dont this this practice is good for UX.

"...say “yes” to leave your email address in a second step to get a freebie, or be foolish and choose “no.”

Pros:

These information is spread around the web in several websites but is always good to have them in hand and with minimal design :)

Cons:

Just one little thing mentioned below

Dan
Maker
Hey Odair, thanks a lot for leaving your review! Unfortunately, the best UX doesn't always bring the best conversion rate. I see that "Yes/No" pattern on many websites nowadays. Would I use it myself? I don't think so. DigitalPsychology.io shows how psychology is, and can be, applied in the digital world. Some examples are morally okay, whereas other can be considered as dark patterns. This collection should not be treated as a checklist or looked at in isolation. It's about inspiration. Thanks again!
Jason S
Odair, yes, you are right. This is something that a lot of marketer missed. Instead of focusing on what really drive their prospect, we do something that we feel smart and good about ourselves ( we thought! :)) . But then again, if the product or service really have GOOD Value, sometime this may not really turn off people.
Nikita Gerts

Cant be blank.

Pros:

Oh wow! I had to previously recommend 3-5 books on this. This will do well enough for most early stage product teams.

Cons:

An example or two from an actual product would be even better.

Dan
Maker
Great idea!
Boris Eftimovski
Great idea! Thank you!
Mads Obel
Really great library! Bookmarked, and thanks! 👏
Dan
Maker
@madsobel Thanks a lot!
Rami M. Amin
Looks great! Wonder what principles mentioned where used in this product hunt :) And did I miss a reference section?
Dan
Maker
@rmtux A lot of magic was used ✨😺 No, there is no explicit reference section. All citations and references are linked to the source to which they refer in the same paragraph so that they can be easily accessed.
Daniel Wyb
Pepper Filters
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