DataSnap

Hey everyone 👋 I’m Joel H. Cooper, founder and psychometric architect behind DataSnap — the platform that helps you take back control of how your data is used to communicate with you. For 25 years, I’ve helped global brands understand human behavior and tailor their messaging. But somewhere along the way, personalization turned into manipulation. DataSnap flips that model. In just 4 minutes, you can “get your data snapped” — discover your behavioral archetype (Hawk, Fox, Tiger, or Dolphin) — and generate your own Comms Passport that tells companies how to talk to you. You own your data, your profile, your preferences. This is the start of a movement toward human-centered data — where tech finally adapts to people, not the other way around. Try it, snap your profile, and tell me: Did your archetype feel true? How would you want to use your DataSnap Passport? What would make you feel more in control of your digital world? I’ll be here all day answering questions, listening, and building live. Let’s make data human again. 💡 — Joel