Data-Driven Sales

How the best SaaS companies use data to grow faster


Data-Driven Sales is a collaboration with ten of the best minds in SaaS sales.

See exactly how teams at Hubspot, App Annie, Segment, SalesLoft, SmartRecruiters, and DigitalOcean use data to grow revenue and optimize their sales machines.

Would you recommend this product?
Six to Seven Figures Sales Strategist

A must read. Especially valuable for a new VP Sales at an early stage startup.


Detailed, specific advice


No women. The boys club lives on in sales.


great book


advice that can be actioned to improve on sales process


No female sales leaders

Marketing Director, PARiM

Short book, probably edited together by a copywriter - made purposefully easy and catchy to read. Took me around 55 minutes to read through.

Lacking in detail for those who actually know how to code and love maths. Gives only a general idea in what direction to grow towards. In that sense, a bit gimmicky. Would love to have had access, even if paid, to some of scripts (as in code snippets) used to gather data and a more technical process outline.

It is probably meant for a non-tech audience of people trying to catch up to trends that started at least 5-6 years ago?


A broad overview of a wide range of SaaS sales and marketing issues


Lacking in detail