Data-Driven Marketing

How the best B2B marketers use data to grow faster

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A year long collaboration by 11 SaaS marketers, Data-Driven Marketing gives a detailed look at exactly how some of the best B2B companies in tech do marketing.

Featuring over 30 companies like Algolia, AdRoll, CloudApp, Dropbox, Envoy, Gusto, Optimizely, Unbounce, Twilio, Typeform, Zapier, and Zendesk.

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Matt SornsonMakerPro@mattsornson · Head of Growth @ Clearbit
So excited to unveil our latest book – Data-Driven Marketing! This one is special. Our 11 amazing authors, from some of the best B2B SaaS companies in the world, lay out exactly how they use data across their entire marketing stack. They share real examples, results, data, screenshots, and templates. It's pretty incredible. An enormous thanks to our authors Janet Choi, Cara Harshman, Bernard Huang, Brian Dema, Ty Magnin, Charlie Liang, Emily Friedlander, Anna Jacobsen, Brianne Kimmel, Emily Ritter, and Soso Sazesh. An equal thanks to all the featured companies and marketers. Your stories are what made the book possible!
Bernard HuangMaker@bernardjhuang · Mushi Labs
Anil Agrawal@anilagrawal64
@mattsornson just downloaded it. Will be reading it soon. Thanks for putting it together. I know at least one of the authors and that is Anna @annagjacobsen
Will Lam@will_lam · PM & Marketer
@mattsornson awesome! I am LOVING your content! How did you go about sourcing / getting these amazing authors to contribute to Clearbit?
Soso SazeshMaker@sososazesh · Founder at Growth Pilots
Great work coordinating all of this and getting it shipped @mattsornson. Thanks for having us be part of it.
Matt SornsonMakerPro@mattsornson · Head of Growth @ Clearbit
@sososazesh Thank you for the incredible chapter! I send it out at least 3 times a week :)
Val Geisler@lovevalgeisler · email marketer, CX fixer
Incredible minds contributing here - looking forward to digging into it.
Nandini Jammi@nandoodles · B2B Copywriter + Consultant
I'm so excited to read this book! Nice work, guys!
Ty MagninMakerHiring@tymagnin · Dir of Marketing at Appcues
Awesome content in here. Pumped to have been a part.
Matt SornsonMakerPro@mattsornson · Head of Growth @ Clearbit
@tymagnin Thanks for helping Ty! Your chapter was 🔥