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Data-Driven Marketing

The 15 Metrics Everyone in Marketing Should Know

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Joshua Bretag
@joshuabretag · Founder, Blueprint Solutions
Data-Driven Marketing by Mark Jeffery is my favourite book for trying to track all your marketing campaigns across multiple segments and verticals. It comes with templates and questions some assumptions about data-driven marketing as well as providing examples for why data-driven marketing is required and the infrastructure to support it. Highly recommended … See more