Copytesting

Improve your website copy based on data from your audience

143 followers

Improve your website copy based on data from your audience

143 followers

Copytesting is an audience research tool focused on website copy. It tells you what your target audience thinks of your website copy, gives you quantified data on where your copy falls short, and why. So you could fix it, and improve your conversion rate.

Launch tags:User Experience•Analytics•Marketing

Launch Team

Render Sandboxes: a computer for every agentGive every agent its own machine. Starts in under a second

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CXL Playbook community

Maker

Hey, PH! I'm the founder of Copytesting (and CXL). For years I was a conversion optimization pro, and it always frustrated me how little data was available for me to do copy optimization. If you wanted to optimize your website copy - take what's there and make it better - there's really no data-driven way to go about it. Because you don't have any data on it. - Does the headline make people want to keep on reading? - Are the arguments you're making even stuff that people care about? - Do they understand what you're trying to say? - After reading everything, what remains unclear? Do you have data on this? You don't. Web analytics nor heat maps don't show you anything about the copy. User testing is not designed for this. So in most cases, you're left with gut feel and opinions. Considering how important copywriting is for marketing and conversion optimization, it's pretty crazy. I think it's insane there's no data available that will tell you which parts of your copy suck, what's unclear, or which parts really hit it home. Until now that is. Copytesting gives you this data. So you can improve your copy, and increase your conversion rates.

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6yr ago

Bookmarks - Read Later

@peeplaja Great work, and great idea, congrats on the launch

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6yr ago

CXL Playbook community

Maker

@onmyway133 Thank you!

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6yr ago

CoPrompt

@peeplaja Congratulations on the launch. I tried your service a couple days ago and the result was fantastic. We received some great feedback on our copy and we are making improvements. Great service. Highly recommend!!

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6yr ago

@peeplaja I know you probably want to sell this bad boy to marketing teams all across North America (or the world). But, I bet the word 'sales' scares you and your co-founder. I'm a former SaaS sales professional and I made a tool for start-ups/small teams to help turn non-professional sellers into professional sellers. It's almost like training wheels for sales. The best part? It enables buyers to buy easily and with confidence. Website: Processlogic.io Email: info@processlogic.io More than happy and willing to provide some sales coaching/sales process adherence tips :) Omar

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6yr ago

I looked into the sample supplied. I'm a bit concerned that many vetted reviewers may be out of audience or seeing too many pages to stay objective. What about a first step with AI?

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6yr ago

CXL Playbook community

Maker

@brunowinck1 Deep learner is in the works and definitely is the future, but our pre-qualified panel is tens of thousands right now, and expanding rapidly into hundeds of thousand abd beynond.

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6yr ago

@peeplaja Great, I didn't realize you have access to such a large group. Need is definitly there.

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6yr ago

@brunowinck1 @peeplaja That's great Peep. I've always worried about that with other services that pull an audience.

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6yr ago

CXL Playbook community

Maker

@brunowinck1 @dustindrees we're 100% clear that audiences/panels is where the strength of our product is/can be. We're super focused on adding new, expanded audiences, with all kinds of niches/targeting covering

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6yr ago

Exploding Topics

My first thought was: "Wait. This didn't this exist already!?". Considering that copy is HUGE for conversions, it makes sense to focus on that above all else (like button colors). So yeah, this looks like a super helpful tool.

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6yr ago

CXL Playbook community

Maker

@backlinko Ha, I know right! When I first had the need for this, I googled frantically and asked all the copywriters I know. I was amazed it didn't exist. Now I'm glad I had the opportunity to build it.

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6yr ago

Portico

The idea of this is great! I'm curious though, does it work for B2C as well as B2B based on your panels?

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6yr ago

CXL Playbook community

Maker

@jacq_hampton B2B panels coming shortly... ping us and let us know what's the exact audience you're after, and we'll build it

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6yr ago

Portico

@peeplaja We're B2C, it's just I find a lot of tools are more B2B focused.

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6yr ago

CXL Playbook community

Maker

@jacq_hampton Aah perfect. We do B2C.

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6yr ago

Product Hunt

This reminds me of UserTesting but with a greater focus on copy. I've found a lot of value in UserTesting but they switched their entire focus to the enterprise and long-term contracts so it's no longer usable for us. I'd love to try this out for something we're building at Product Hunt.

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6yr ago

CXL Playbook community

Maker

@rrhoover Thanks! It's similar in that sense that there are real people and a panel, but user testing is different. Its primary function is usability testing - seeing how easy it is to perform certain tasks on the website. It typically offers little insight on copy, but indeed has some overlap. Copytesting is 100% about the copy (and the surrounding design elements). We ask our panelists research questions about each specific content block - so the inputs are very granular. Resulting data is a mixture of quantified (clarity and relevance of each copy block) and qualitative (answers to open-ended questions). Average panelist spends ~35 minutes answering questions.

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6yr ago

@rrhoover @peeplaja Sounds interesting. So, you have a pool of panelists who evaluate the copy? Can we see them listed somewhere?

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6yr ago

I was just thinking the other day, that I have tried all marketing software, until I found this one today. How could this one not exist yet? Great idea Peep, I have tried it already and I confirm the execution is great too. Easy to use, powerful results.

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6yr ago

CXL Playbook community

Maker

@luca_t_ Wow thanks Luca!

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6yr ago

I've made do with usertesting.com for years for messaging testing, but changes over the last few years to their business model/focus on enterprise has made it less appealing to use. A tool specifically to test messages and copy? Very exciting. Now I have to figure out which project I'm going to test it out on first? 🤔

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6yr ago

CXL Playbook community

Maker

@ashleykgreene looking forward to all your feedback

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6yr ago

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