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Contagious

Build Word of Mouth in the Digital Age by Jonah Berger

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Discussion

Tim Finnigan
@timfinni · Founder of Blockshelf.com
Big fan of Jonah Berger and this book. These are the six ways he says content goes viral - http://blockshelf.com/contagious...
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Ryan Holiday
@ryanholiday · Author, Ego is the Enemy
A high level look at what makes things spread and how to capture the most critical marketing force in the world: word of mouth.
avnishanand
@avnishanand · Co-Founder at MyRefers.com
One of my favourite books of all time. I have gifted more than 20 copies and everyone has come back and said that it was an awesome book. Huge fan of Jonah Berger.