Contagious

Build Word of Mouth in the Digital Age by Jonah Berger

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Big fan of Jonah Berger and this book. These are the six ways he says content goes viral - http://blockshelf.com/contagious...
A high level look at what makes things spread and how to capture the most critical marketing force in the world: word of mouth.
One of my favourite books of all time. I have gifted more than 20 copies and everyone has come back and said that it was an awesome book. Huge fan of Jonah Berger.